Build and Foster Relationships on Campus: Throw a Party!

The holidays are quickly approaching and it’s the time of year we are extra grateful for our family, friends, and colleagues. If you work in the media relations field you are always thankful and grateful for all the time spent by faculty and administrators providing background to reporters, conducting interviews, and fielding questions, especially after hours and in between busy class schedules. That’s why nine years ago, while Kristine and I were both working in media relations at the College of the Holy Cross, we … Read more…

Ready or Not, Here they Come: Midterms!

While October brings crisp air, pumpkins and Halloween, on college campuses across the nation, it also brings midterms. The TVP Comms teams spent some time reminiscing this week about our worst, best and most memorable (and, for some, unmemorable) college midterms. I attended a high school with no walls. (Don’t believe me? Look up North Andover High School in the late 90s.) Our classrooms were separated by partitions, blackboards and sometimes lockers. Each subject had one bubble classroom (an area surrounded with Plexiglas), those rooms … Read more…

Week in Review: Countdown to Election Day

Tomorrow will mark exactly one month until we cast our ballots for the next president of the United States. As a former television news writer and producer, there is one day (or maybe night) every four years that I miss being in the newsroom: Election Day. I enjoyed the energy, the team pulling together, and getting to know which candidate won each state just a few seconds before we called each state on the station. Between the vice-presidential debate at Longwood University in Farmville, Va., … Read more…

Week in Review: Debate, Tuition Reset and Copper

Between the first presidential debate, La Salle University announcing a tuition reset, and Grinnell College releasing a new study showing how copper can reduce bacteria in hospital rooms, we have been busy helping to promote all these great professors and initiatives.  We love working with faculty experts; new programs; and scholarly work and research on campus. This week we’ve been lucky to do be able to do a bit of it all. We believe the headlines speak for themselves, as you may have to scroll … Read more…

Heartwarming Back-to-School Stories

As students across the country start attending classes, competing in athletic matches, and taking part in campus life, we have been soaking up the heartwarming stories taking place in schools, colleges and universities this fall. Here are a few of our favorites. While watching the Fox 25 Morning News earlier this week, a barber was giving free haircuts, pressing curls and painting nails for children in Mattapan, Mass. The owner of Mattapan’s Finest Barbers wanted children to feel and look good on their first day … Read more…

Week in Review: No Homework!

With the days of summer dwindling, the scores of back-to-school stories are taking over our news feeds – from the best gadgets to buy to advice for incoming college students to one teacher deciding to not give students homework for the whole year. Yes – you read that correctly. No homework. And I’m not the only one talking about this story – the whole internet is embracing it.  Brandy Young, a second grade teacher from Dallas, Texas, sent a note to parents letting them know … Read more…

Week in Review: Go For the Gold, Part Two

Here at TVP Communications, the Rio Olympics have kept us entertained, talking and writing all week long. From the U.S. women’s gymnastics team winning gold medals (and Simone Biles winning gold and Aly Raisman earning a silver in the all all-around competition), to the swimming events and Michael Phelps earning an unheard of 22 total gold medals, our patriotic pride soared. This truly was a historic week. The London Telegraph noted that the record-setting Phelps beat a 2,168-year-old Olympic record set by Leonidas of Rhodes, … Read more…

How Custodians, Chefs and Cashiers Can Help Market Your Institution

After reading a recent interview in the Chronicle of Higher Education about campus custodians and how they support students on campus, I was reminded of just how important your frontline employees are to campus communication and marketing. The piece focuses on research by Jeremy Reed, who worked in maintenance while attending Loras College in Iowa and later focused his doctoral project at the University of Iowa, on shadowing four custodians at a “large Midwestern University,” to see how their interactions influenced visitor perceptions of the … Read more…

Higher Ed Stories to Watch in 2016

Each spring, Inside Higher Ed editor Scott Jaschik, presents his stories to watch for the year at the Education Writers Association (EWA) conference. And each year, journalists across the country take his advice and cover these topics. So how can PR and media relations professionals capitalize on his foresight? First, read his predictions for some of the biggest higher ed stories of the year. 2016 Stories to Watch (from Scott Jaschik) 1) Clinton versus Trump on higher education 2) Tensions that go beyond black and … Read more…

Going Beyond the PoliSci Department for Election Experts

Now that July 4th has come and gone, fall will be here before we know it—which means that the 2016 presidential election will be in full swing. It’s hard to look at any news outlet these days and not see scores of stories about the election, especially with the late, breaking news last week that Bernie Sanders is expected to endorse Hillary Clinton or that Donald Trump might actually quit the presidency if he wins. As PR peeps, we automatically go to the professors in our … Read more…