Quick Hit: Call to Action – Follow the Smoke in 2018

In Teresa Valerio Parrot’s latest entry on Inside Higher Ed’s Call to Action blog, she shares how identifying vulnerabilities early on your campus is critical to surviving a crisis. She writes, “This year, I am giving my colleagues a mandate to dig deeper into rumors of ill behavior, impressions of institutional vulnerabilities and the appearance of impropriety, and to meet with appropriate officials on campus to discuss concerning situations and how to proceed with communications plans and/or institutional responses. It is unrealistic to believe that … Read more…

Most Memorable Media Placements of 2017

As the TVP Comms team starts pitching away in 2018, we take a quick look back at our most memorable media placements of 2017. Drum roll, please! And the winners are… In February, the TVP Comms team was happy to be on hand when Sweet Briar College announced the appointment of Meredith Woo as the college’s 13th president. News of the announcement ran in media outlets across the country including the Washington Post, The Chronicle of Higher Education, Inside Higher Ed, the Associated Press, The … Read more…

Do You Have to Start an Underground Casino to Pay for College?

I recently watched The House with Will Ferrell and Amy Poehler. Scott (Ferrell) and Kate (Poehler) Johansen are so excited when their daughter gets into Bucknell University, until the small town they live in gives away her scholarship for a town pool. When the two are faced with paying tuition on their own, they start an underground casino and the chaos ensues. While both of my children have savings accounts and 529 college savings plans, this movie gave me serious anxiety about paying for college, … Read more…

How Well Do You Know the TVP Comms Team?

How well do you know the team at TVP Communications?  Below is a little trivia game about our college days designed to put some fun into your week and help others. From hurricanes to wildfires to tornadoes, there are so many people across the world right now that need a helping hand. Take a little break from work, and if you are the first person to answer all five questions correctly, TVP Comms will donate $25 dollars to the charity of your choice. Let the … Read more…

#NACAC17 Isn’t Just for Admissions Officers

As admissions officers from around the country ship up to Boston (the parrot in this video welcomes you, too) for the annual National Association of College Admission Counseling (NACAC) National Conference, public relations folks are eagerly awaiting to hear the new ideas, initiatives and trends that will emerge from this gathering. From the latest innovations in college recruiting to issues counselors face such as access and affordability, admissions officers, journalists and other campus representatives will be presenting lessons learned and best practices, but some of the best … Read more…

Week in Review: Worcester Bravehearts Edition

Recently my son was lucky enough to be a bat boy at the Worcester Bravehearts game. While I’m certain he learned some new language in the dugout and I saw him building sand castles in the dirt during the seventh inning stretch, he had a great time (despite the loss). Our local team has a very family-friendly atmosphere, and the fact that the team owner is also the proprietor of a catering company makes concessions that much better, even though I’m always partial to a … Read more…

Quick Hit: Honoring Selina Meyer on #NationalVeepDay

Today, August 9, marks #NationalVeepDay. While the TVP Comms team loves to reminisce about Joe Biden and keep an eye on Mike Pence, there is one Veep who always keeps us in stiches. Selina Meyer and her staff have provided us endless entertainment for the last six years. Between Mike McLintock’s botched press briefings, chief of staff Amy Brookheimer’s famous breakdowns, smooth-talking Dan Egan and of course sweet and reliable Gary, you don’t have to be a PR professional to enjoy this hilarious show. The highlight … Read more…

All I Really Need to Know About PR I Learned in Kindergarten (Kind of)

We all know the poem “All I Really Need To Know I Learned In Kindergarten,” by Robert Fulghum. While these lessons apply to everyday life, they can also take you far in the public relations world. My son just finished kindergarten, and I find these lessons on my mind more and more every day.  Here are a few of my favorite verses of the poem as they relate to PR. Play fair. Whether you are working with clients or campus constituents make sure you are … Read more…

Week in Review: In a Pickle

Ali’s my name, and pickling’s my game. I love pickles, and I’ve been on a five-year quest to find the perfect (or should I say, i-dill) recipe for homemade dill pickles. I’ve tried hot and cold packing, dill seed and dill weed, quick fridge pickles and long brine fermented pickles, chips, spears, whole—bet you didn’t know there were so many pickling options. My cucumbers are overtaking the garden, and I’m picking as fast as I can pickle them. I’ve got a few promising leads to … Read more…

Quick Hit: Hot Higher Ed Podcasts for the Summer

Whether you are relaxing on the beach, carting the kids to camp, or taking a stroll during lunch, it’s nice to take a break from screen time and get your higher ed news and stories via podcast. I’ve recently started listening to Have You Heard, a podcast by journalist Jennifer Berkshire and Holy Cross professor Jack Schneider which focuses on education policy in the Trump era. They tackle tough topics (making them fun and breaking them down) ranging from the rise of for-profit universities to the use … Read more…