Quick Hit: Media Resources for Comms Professionals

Each semester for the past two years, I’ve been pulling together a list of resources for my media relations students, operating on the principle that to work with the media, you have to know and understand the media. You have to understand not just how journalists do their jobs, but also what financial pressures exist in their newsrooms and corporate headquarters. You have to track the trends as closely as they do, so that you can help them do their jobs despite the fact that … Read more…

Quick Hit: Fumble!

Today, a friend and fellow PR pro sent me a link to a story about a press release. It’s always great when a press release generates a story. It’s rarely great when the release is the subject of the story. But unfortunately, the press release put out by Arizona State University to herald their hiring of football legend Herm Edwards as their new head coach did the latter. Here’s a sample: It’s a collaborative approach to managing the ASU football program that includes sport and … Read more…

Introducing Kylie Lacey!

October has always been a good month for TVP Communications—the agency was founded six Octobers ago and I was offered the opportunity to join the agency four Octobers ago. This October, we’ve got more great news—Kylie Lacey has joined our team as project director! Kylie most recently was the content marketing manager for VitalSource, where she created case studies and thought leadership pieces about reducing the cost of learning materials for college and university students. Her first brush with the PR world was in her … Read more…

Happy New Fiscal Year!

Happy new fiscal year, friends! While July 1 is often overshadowed by its near neighbor, July 4, the TVP Comms team embraces the beginning of a new fiscal year as a great opportunity to do some behind-the-scenes work to prepare for the next 12 months. Below are some ways to start the year strong. Consider priorities. What needs your care and attention this year? Do you have resources that allow for new initiatives, like experimenting with promoted social media posts or a ramped up video … Read more…

Week in Review: Reunited and It Feels So Good

This week has been a challenging one for me. On Saturday, I dropped my laptop at the Apple store for a little work-up, only to find out I was dealing with a bigger problem than I thought, so off my little darling went to the computer hospital for a five-day stay. On the upside, I learned that I can accomplish most of what I need to do on a given day on my phone and a creaky old computer, though not with my usual speed … Read more…

Quick Hit: My Weekend Off Social Media

As you may know, I decided last week to take a weekend off of social media. In our Week in Review post, I wrote: This weekend, I’m going to perform a little experiment. I’m going to take a two-day social media sabbatical—at 5 PM today, I’m going to delete Twitter, Facebook, Messenger, Instagram, and Snapchat from my phone for 48 hours. (Just drafting that list tells me I am active on way too many social media platforms.) Like so many of us, I’ve become too … Read more…

What Aretha Teaches Us About Media Relations

Every once in a while, something appears on the internet that reminds me how grateful I am for this complex series of tubes. Without it, I might never have stumbled across a tale of intrigue, rivalry, and sending of shade via fax. So of course I instantly sent the link to nearly everyone I know. And now, I share it with you, dear reader. Not because it’s hilarious, though it is. Not because it’s a fascinating glimpse into the rivalry between two soul legends, though … Read more…

Week in Review: Where’s My Name Badge?

In the last 10 days, I’ve attended three conferences, worn three name badges, and given three presentations. It’s funny to me that when I joined TVP Communications almost three and a half years ago, public speaking was a source of sheer terror for me. Now, if you give me 30 minutes and a lavaliere microphone, I don’t bat an eye at taking the stage. Of course, it always helps when I’m joined by great colleagues, as I was at each of my three recent presentations. … Read more…

Going (Kind of) Viral

On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because they were wearing leggings and therefore did not meet the dress code requirements for the buddy pass on which they were traveling. Of course, that entirely rational explanation didn’t surface for some time—well after the Twitter-verse, including yours truly, worked itself into a swivet. I figured my tweet about the subject, in which I mused about wearing leggings on my next United flight, would simply … Read more…

Quick Hit: Important Dates for 2017

Earlier this week, one of my favorite morning newsletters, the Washington Post’s Daily 202, included a fantastic resource for campus communicators looking to plug faculty experts into current events. For the past several years, the Post’s James Hohmann has put together a list of important dates for the year ahead, which he says helps him with long-term planning and big-picture thinking. They include political, cultural and sports milestones and all offer great opportunities for your faculty experts to shine. This year’s list of dates is … Read more…