October 2013 is already shaping up to be a big news month, and it hasn’t even started yet. Below are […]
Kristine Maloney
The NACAC Crystal Ball
If you’re fresh out of story ideas, you’re in luck. Last week was the National Association for College Admission Counseling’s […]
K-Mart’s Early Christmas Present for PR Pros
http://youtu.be/aQwbxC2uEAQ K-Mart took a lot of heat in the media recently for airing a holiday layaway ad in September. […]
A Thing of Beauty: Patriots’ Press Conferences
It’s official. Football season is upon us. And growing up in Massachusetts means the world once again revolves around the […]
Opining on the Op-ed
If media relations was a microcosm of human society, op-eds would be the teenagers: Misunderstood—yet possessing so much potential if […]
TVP Communications in the News: ‘Tweet Smart, Tweet Often’
For her August 20 story about social media training for student athletes at Colgate University, Inside Higher Ed reporter Allie […]
PR: The More Things Change, the More They Stay the Same
A lot has changed in the world of PR—even in just the last decade or so—as illustrated in this (fantastic!) […]
Trending Now: Trends
One of the things journalists tell me they like best are pitches that demonstrate trends. The fact is that trends […]
Students Don’t Always Get the [Electronic] Message
On August 1, NPR’s health blog, Shots, reported on the effectiveness of campus communications at Georgia Tech after a massive […]