Quick Resources: Media Guides for Writing About Race and LGBT Topics

Words matter. Tensions on campuses and the reactions (or lack of reactions) from administrators have illustrated that academicians need to choose their words carefully. We spend quite a bit of time at TVP Comms thinking through the appropriateness of specific words and debating if phrases accurately reflect sentiment. We talk through whether word choices work in particular settings, and echo the vernacular of today’s world. Last week I had the great fortune of co-chairing a conference on media relations for CASE and I heard from … Read more…

Social Media Is (Still) Narrowing Our Perspectives

A year-and-a-half ago I learned an important life lesson, which was brought to me by the former planet Pluto. I chronicled my experience on the Inside Higher Ed “Call to Action” blog and have included the piece below. It is extremely relevant today, the day after the presidential election, and is a reminder to avoid narrowing our perspectives and instead expand the list of those we meet with, talk with and learn from in the coming months and years. Again today I am “re-jiggering” my … Read more…

Happy 5th Anniversary to Us!

HAPPY ANNIVERSARY! Today is the fifth anniversary for TVP Communications. Five years feels like an important milestone, but one that I never doubted we would reach. I am so proud of our work on behalf of colleges, universities and education-related organizations. We’ve provided guidance, earned amazing placements, presented across the country (and world!) and provided support when institutions faced highs and lows. And it has been my honor to be a part of it all. Thank you to my amazing colleagues for their hard work and for … Read more…

The “Bear” Necessities of Crisis Communications

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Last week I was on vacation and I had a goal of not thinking of work while hiking through three National Parks. I had some success but also found an analogy to higher education communications best practices, as one does while exerting more effort than anticipated. Let me back up and set the stage properly… I read a lot of online news. And before heading off on a trip I do a lot of Google searching, including of local papers and regional websites. I want … Read more…

TVP Communications Welcomes Cristal Steuer

I’m continually amazed by the media placements the TVP Comms team earns and the genuine way we partner with our campus clients. And I’m always on the lookout for the next person to add to our great team. As it turns out, I’ve known our newest colleague for years and been impressed with her work since our first meeting. I am pleased to introduce Cristal Steuer as TVP Comm’s new senior strategist. Cristal worked for the College of the Holy Cross (Worcester, MA) for nine … Read more…

The West Wing Inspiration

If I had a magic wand and could create my dream job, it would be a mash-up of The West Wing and higher education. Unfortunately, President Bartlett and his staff are absent from my day-to-day life, but I do have the honor of working alongside college and university leaders as they channel their inner Bartlett to grapple with the biggest issues facing our industry and work toward the most elegant of solutions. It is startling for me to think that the show that introduced me … Read more…

Week In Review: The World’s Best

The holidays are just around the corner, which means my household is swimming in decorations, sweet treats and good cheer. One of the Parrots’ favorite traditions is watching the movie Elf, and thankfully Kyle and Kristine join me in adoring this movie. This week, the three of us were traveling together and had the opportunity to reenact this beloved scene: May your week be filled with the “world’s best” of everything! What’s new this week: When I think of traditions, I think of the holidays … Read more…

Happy Fourth Anniversary: Time Flies When You’re Having Fun

I’m pleased to share TVP Communications is celebrating its fourth anniversary. And hitting this milestone reminds me that when I launched the firm four years ago people felt compelled to wish TVP Comms well and concurrently share statistics on the number of: Businesses that close before they reach their first anniversary Agencies that are unable to grow revenue year after year and Small businesses that never grow bigger than five employees. We are extremely lucky to beat the odds and can’t wait to buck even … Read more…

Sympathies to Umpqua Community College

I planned to post something smart to this blog today. I intended it to have some humor and I was going to link to an article here and there for emphasis. But I scrapped those plans yesterday when I heard of the shooting at Umpqua Community College. Instead of that post, or anything communications related, I want to express my sincere sympathies to those experiencing this tragedy and tell their family and friends that they are in my thoughts. May the thoughts and prayers of … Read more…

Bring It On: Communications Considerations for Campus Leaders

For those of you who have participated in media training with me, you know that when I talk about bridging statements (or authentically navigating from the question asked to a response you feel comfortable giving) I share that they are as useful in everyday life as they are with the media. And my go-to follow up line is to say I’ve used bridging statements with my daughter for years and knew the tactic was effective when she started using them on me without me realizing … Read more…