I’ve been fortunate to spend quite a bit of time on a number of campuses over the past month. My […]
Teresa Valerio Parrot
Crisis Advice for our Admissions Colleagues
I recently received an email from Eric Hoover, a senior writer for The Chronicle of Higher Education. He was preparing […]
What The Mooch can learn from Rumpelstiltskin and Higher Ed
I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to […]
Tales from a Prospective Parent
I am pleased to announce I am officially the mother of a prospective college student. ME! Yes, me!! Truth be […]
Quick Hit: Attention PR People!
Dear PR Colleagues– It is best when public relations professionals blend into the background (which is different than hiding in […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Thinking Long-term About a Good News Moment
I was recently having dinner with my colleague, Terry Flannery, and while we caught up she said something that made […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]
Fighting Alternative Facts with Facts
A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]