Kristine Maloney brings 13 years of experience in higher education media and public relations, strategic communication and story development to TVP Communications. She’s driven by great stories and is skilled at positioning them in compelling ways that get noticed by journalists.
Through her work with a diverse group of colleges and universities, she has forged important relationships with members of the national media, resulting in hundreds of unique story placements. Her tactical approach to media relations has also led to increased attention from and connections with national reporters, editors and other news decision-makers for our partner colleges and universities.
Kristine’s work with college presidents, vice presidents and board members has helped to establish them as leaders among their peers and in the media. And her passion for sharing student perspectives and stories has contributed to measurable enhancement of their institutions’ national profiles.
While she prefers to work behind the scenes when it comes to facilitating media stories or opinion pieces, she has published under her own name on the importance of integrating social media into an overall media relations plan. In addition to presenting on national media strategy at higher education conferences, including the American Marketing Association’s Symposium on Higher Education and the Council for the Advancement and Support of Education’s District 1 conferences, Kristine has also led workshop sessions for AASCU’s College Media Conference and Academic Impressions.
Prior to joining TVP Communications, Kristine built and managed a comprehensive media and public relations program as the director of national communications and media relations at the College of the Holy Cross in Worcester, Mass. She also served for a time as the associate web editor at Holy Cross, where she helped oversee an award-winning site redesign and was responsible for strategic content planning, branding and message development.
Kristine earned her bachelor’s degree in English from Stonehill College in North Easton, Mass. and her master’s degree in professional communications from Clark University in Worcester, Mass., where she lives with her husband and two children.
For Kristine, nothing beats the satisfaction of a great media hit (though a lifetime supply of Cadbury Mini Eggs might come close).