Week in Review: Feb. 16, 2018

What’s new this week: In a piece for The Conversation, Professor Kenneth Carter of Oxford College at Emory University explains how a thrill-seeking personality helps Olympic athletes succeed. It also ran in The Chicago Tribune, The L.A. Times, Good Sports, and Public Radio International (PRI). Additionally, Carter appeared on the radio show Calgary Today with Angela Kokott to discuss the Olympic advantage for thrill seekers. Carter also lent his expertise to a U.S. News & World Report article on protecting your heart from negative emotions. … Read more…

PR at the Olympics

I’m definitely not an avid sports fan, and typically during major televised sporting events that I’m forced to watch, you can find me near the snack table with my book. However, I make an exception for the Olympics—the games are usually exciting, they stir up my patriotism, and there’s no shortage of underdog and comeback stories (which, in my opinion, make for the best sportsball watching). During these 2018 Winter Olympics in PyeongChang, I find that I’m not only mesmerized by feats of athleticism. There … Read more…

How Do I Pitch Thee?

In honor of the chocolate-, flower-filled holiday coming up this week, I wrote a Valentine’s Day poem for my public relations and journalist friends alike.  It’s based on How Do I Love Thee? by Elizabeth Barrett Browning. How do I pitch thee? Let me start this way I have a story that has depth and breadth and height If you send it to your editor, he/she will think it’s out of sight For it has a beginning, a middle and an end Your readers/viewers will … Read more…

Week in Review: Feb. 9, 2018

What’s new this week: In a piece for The Advocate, Grinnell College Professor Fredo Rivera examines the history of the Wigwood celebration, its impact on Miami, and the city’s growing influence on drag. Check out this Iowa Public Radio interview with Mark Montgomery and Irene “Tinker” Powell of Grinnell College on their new book, Saving International Adoption: An Argument from Economics and Personal Experience. This week on Inside Higher Ed’s Call to Action blog, Michael Stoner suggests it’s time to get real about Facebook. What … Read more…

Week in Review: Feb. 2, 2018

What’s new this week: Scripps College Professor Roberto Pedace examines the reasons for the lack of female and minority lead characters in film and discusses how international box office revenue affects diversity in Hollywood for the Academic Minute, and Inside Higher Ed also shared it in a Quick Take. Even with digital resources, college textbooks are expensive and students are still spending a lot of money on them. WGBH’s On Campus reports on a possible solution with the “Netflix for Textbooks.” This week on Inside … Read more…

Quick Hit: 2018 Super Bowl Commercials to Watch Out For

Given I live in Massachusetts, this year’s Super Bowl is kind of a big deal. As someone who is a self-professed Patriots hater and decidedly “eh” on Justin Timberlake, I’m in it strictly for the commercials.  Prices have climbed to more than $5 million for a 30-second spot and I have high hopes that companies will use their time wisely to effectively communicate their brand story to a very captive audience. Some advertisers have chosen to leak part or all of their commercials as teasers. … Read more…

Week in Review: Jan. 26, 2018

What’s new this week: The Mastery Transcript Consortium is looking to transform the college admissions process. Scott Looney, one of its founders, explained to Inside Higher Ed how the consortium thinks about assessment. Sina Esteky, assistant professor at the Farmer School of Business, shared in Fortune that a person’s likelihood to engage in risky investing may be linked to where their office is located. U.S. News & World Report took a look at research from Professor Eric Stenstrom of the Farmer School of Business on … Read more…

How to Be a Thought Leader on LinkedIn

I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of people in your field, etc. But I think there are definitely missed opportunities for expanding the reach of our expertise on this platform. Here are five tips for using LinkedIn more effectively in order to spread your thought leadership: Boost your LinkedIn profile with already existing pieces: This step does require some time if you’re starting from scratch. But the “media” section of your profile … Read more…

Week in Review: Hawking

I like to do some low-key bird watching, by which I mean I sit in my study or on my patio and look at the birds in my pollinator garden. Or I’ll watch for birds when I’m pulling a red wagon filled with my child and her collected rocks around the block. When I get really intense, I like to break out my regional Audubon field guide—I know, right? This week, I discovered that we have a new pair of hawks in the neighborhood, so … Read more…

Week in Review: Tech Tangle

My house is finally getting put back together after the holidays, and between that and the general new year, new start mentality, I’ve been steadily decluttering and reorganizing everything from my desk to the game cupboard to the linen closet. It’s been mostly great, leaving me with more storage space and a better sense of what I have on hand. What hasn’t been great? Electronics. The devices themselves aren’t as much of an issue, but the cords are everywhere. And while my husband probably doesn’t NEED … Read more…