Week in Review: Hawking

I like to do some low-key bird watching, by which I mean I sit in my study or on my patio and look at the birds in my pollinator garden. Or I’ll watch for birds when I’m pulling a red wagon filled with my child and her collected rocks around the block. When I get really intense, I like to break out my regional Audubon field guide—I know, right? This week, I discovered that we have a new pair of hawks in the neighborhood, so … Read more…

Week in Review: Tech Tangle

My house is finally getting put back together after the holidays, and between that and the general new year, new start mentality, I’ve been steadily decluttering and reorganizing everything from my desk to the game cupboard to the linen closet. It’s been mostly great, leaving me with more storage space and a better sense of what I have on hand. What hasn’t been great? Electronics. The devices themselves aren’t as much of an issue, but the cords are everywhere. And while my husband probably doesn’t NEED … Read more…

Quick Hit: Call to Action – Follow the Smoke in 2018

In Teresa Valerio Parrot’s latest entry on Inside Higher Ed’s Call to Action blog, she shares how identifying vulnerabilities early on your campus is critical to surviving a crisis. She writes, “This year, I am giving my colleagues a mandate to dig deeper into rumors of ill behavior, impressions of institutional vulnerabilities and the appearance of impropriety, and to meet with appropriate officials on campus to discuss concerning situations and how to proceed with communications plans and/or institutional responses. It is unrealistic to believe that … Read more…

Week in Review: Brrrrrrrrrr

Happy New Year! 2018 is off to a pretty frigid start for many of us, with this bomb cyclone that has brought historic low temperatures across the nation. Stay safe and bundle up! In addition to copious amounts of blankets, soup, and hot chocolate, we’ve got the hottest higher ed news to keep you warm. Scroll down for the latest. What’s new this week: Roberto Pedace, professor at Scripps College, made The Conversation’s roundup of its favorite charts from 2017 with his research on Hollywood’s … Read more…

Quick Hit: Media Resources for Comms Professionals

Each semester for the past two years, I’ve been pulling together a list of resources for my media relations students, operating on the principle that to work with the media, you have to know and understand the media. You have to understand not just how journalists do their jobs, but also what financial pressures exist in their newsrooms and corporate headquarters. You have to track the trends as closely as they do, so that you can help them do their jobs despite the fact that … Read more…

Most Memorable Media Placements of 2017

As the TVP Comms team starts pitching away in 2018, we take a quick look back at our most memorable media placements of 2017. Drum roll, please! And the winners are… In February, the TVP Comms team was happy to be on hand when Sweet Briar College announced the appointment of Meredith Woo as the college’s 13th president. News of the announcement ran in media outlets across the country including the Washington Post, The Chronicle of Higher Education, Inside Higher Ed, the Associated Press, The … Read more…

Our Holiday Baking Traditions

Happy holidays! The TVP Comms team will be heading out for a short winter break—we will be closed starting Thursday, December 21 and we will reopen on Tuesday, January 2. Before we go, we wanted to share some of our favorite holiday baking traditions with you! Kristine Every Christmas Eve, for my entire life, I’ve received a plate of traditional Italian cookies that serve as Christmas morning breakfast. For about 35 years those cookies were made by my now 92-year-old grandmother, Michelena. She baked for … Read more…

Week in Review: Smell Ya Later, 2017

I’m not quite sure what to say about 2017, except maybe good riddance? It was truly an incredible year. (And for the most part, not in a positive way, but rather, in a way that was hard to believe). Hopefully as we head into the homestretch, we can all take a beat and reflect on lessons learned and how we can best move forward, individually and collectively, for a less tumultuous new year. And of course, we should all take some time to check out … Read more…

Quick Hit: It’s Too Late, Baby

To say it’s been a few rough years in public relations for United Airlines is of course a gross understatement. Their former CEO was accused of corruption in 2015, then they got into a battle with activists over board appointments in 2016. However, with Leggings Gate—with which Erin had a unique experience—and the passenger dragging incident, 2017 may just be their roughest PR year yet. And with that, senior vice president of Corporate Communications, Jim Olson, has just resigned, effective January 8. Olson was appointed … Read more…

Week in Review: Jamming on my Planner

It’s a really exciting time of year—I get to order a new planner! I know I’ve professed my love for paper calendars before, and my love hasn’t wavered. I’ve been using a planner since we used to get free agendas in middle school, and I’ve never been able to kick the habit. For almost a decade, I’ve ordered the same Moleskine planner each year, despite the fact that I can access (and use) several calendars on my phone and computer. I don’t really duplicate items, … Read more…