Week in Review: No Homework!

With the days of summer dwindling, the scores of back-to-school stories are taking over our news feeds – from the best gadgets to buy to advice for incoming college students to one teacher deciding to not give students homework for the whole year. Yes – you read that correctly. No homework. And I’m not the only one talking about this story – the whole internet is embracing it.  Brandy Young, a second grade teacher from Dallas, Texas, sent a note to parents letting them know … Read more…

Our New (Academic) Year’s Resolutions

It’s funny how suddenly summer’s end seems to come upon us every August, but sure enough, it’s getting dark earlier, we can survive without AC, and local stores are filled with crisp new notebooks and pencils waiting to be sharpened—the school year is upon us! As we head into the 2016-17 academic year, we’re preparing ourselves by taking some time to reflect on what’s working and what’s not and to challenge ourselves to improve. Here are our resolutions for this new year: Erin My new … Read more…

Week in Review: Closing Ceremonies

The Rio Olympics are wrapping up this weekend, and unfortunately, some amazing feats of athleticism and displays of good sportsmanship have been overshadowed by the debacle with Ryan Lochte and other members of the U.S. swim team. It’s embarrassing and totally against the Olympic spirit, and it perpetuates the stereotype of the obnoxious American abroad. And even though I’ve enjoyed the excellent hashtags chronicling this mess (#swimshady and #Lochmess are my personal favorites), I’m not a fan of the damage it has done. If you’re … Read more…

Week in Review: Go For the Gold, Part Two

Here at TVP Communications, the Rio Olympics have kept us entertained, talking and writing all week long. From the U.S. women’s gymnastics team winning gold medals (and Simone Biles winning gold and Aly Raisman earning a silver in the all all-around competition), to the swimming events and Michael Phelps earning an unheard of 22 total gold medals, our patriotic pride soared. This truly was a historic week. The London Telegraph noted that the record-setting Phelps beat a 2,168-year-old Olympic record set by Leonidas of Rhodes, … Read more…

Careful, or It’ll Freeze That Way

Last night, while one of his fellow swimmers peacocked around during warm ups before their 200 m butterfly semifinal, Michael Phelps made the face that launched a thousand memes on social media. Looking at his face, I heard my mother’s voice in my head: “Careful, or it’ll freeze that way.” I also couldn’t help thinking about relations between higher education leaders and the media. We’ve all had less than ideal experiences with the press. It’s even more challenging when you’re dealing with a president or … Read more…

Week in Review: Go For the Gold

And by go for the gold, I don’t mean Pokemon GO for broke… The 2016 Rio Summer Olympics start tonight (technically earlier this week for tournament-style sports like soccer) and it’s probably one of the only times that I get excited for televised sports. Unfortunately, I’ll be in a car driving up the eastern seaboard during the opening ceremonies, but I’m pumped to catch some of the games on vacation next week. Plus, it’s always fun to see which events I’ve forgotten exist at the … Read more…

The “Bear” Necessities of Crisis Communications

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Last week I was on vacation and I had a goal of not thinking of work while hiking through three National Parks. I had some success but also found an analogy to higher education communications best practices, as one does while exerting more effort than anticipated. Let me back up and set the stage properly… I read a lot of online news. And before heading off on a trip I do a lot of Google searching, including of local papers and regional websites. I want … Read more…

How Custodians, Chefs and Cashiers Can Help Market Your Institution

After reading a recent interview in the Chronicle of Higher Education about campus custodians and how they support students on campus, I was reminded of just how important your frontline employees are to campus communication and marketing. The piece focuses on research by Jeremy Reed, who worked in maintenance while attending Loras College in Iowa and later focused his doctoral project at the University of Iowa, on shadowing four custodians at a “large Midwestern University,” to see how their interactions influenced visitor perceptions of the … Read more…

Week in Review: We Can Do It!

Regardless of your politics, this week was a profound and historic one for this country—for the first time ever, a woman has officially been nominated (and accepted the nomination) to be a presidential candidate in the U.S. And truly, it is momentous, whether you are a Republican or a Democrat, because it represents an incredible opportunity for women. With each generation pushing for more progress than ever before, I’m grateful for how far we’ve come. In my lifetime, I’ve always had rights and possibilities open … Read more…

Higher Ed Stories to Watch in 2016

Each spring, Inside Higher Ed editor Scott Jaschik, presents his stories to watch for the year at the Education Writers Association (EWA) conference. And each year, journalists across the country take his advice and cover these topics. So how can PR and media relations professionals capitalize on his foresight? First, read his predictions for some of the biggest higher ed stories of the year. 2016 Stories to Watch (from Scott Jaschik) 1) Clinton versus Trump on higher education 2) Tensions that go beyond black and … Read more…