Week in Review: Falling in Love

Happy Fall! Today, my husband and I are celebrating our four-year anniversary. Of our marriage, that is, since we’ve been officially together for literally half of my life. In middle school, I spotted a short, mushroom-cut adorned metal mouth from across the gym during a matball game, and I knew I would marry him one day. Whether you think it romantic or creepy, I eventually won him over. And while he’s since ditched the haircut and the braces and is no longer a foot shorter … Read more…

Quick Hit: RIP USA Today College

This week, USA Today College announced that it is closing, effective immediately. The whole TVP Comms team was saddened by the news. We really enjoyed the site, both as a news outlet and as a media opportunity. It offered a unique experience for student journalists, and it offered audiences both hard-hitting news and fun—we respect a strong GIF game here at TVP Comms. via GIPHY Here are some of our favorite clips from USA Today College: Washington Monthly’s 2017 best colleges list has some surprises … Read more…

Crisis Advice for our Admissions Colleagues

I recently received an email from Eric Hoover, a senior writer for The Chronicle of Higher Education. He was preparing his presentation for the National Association of College Admission Counseling conference on how to work with the media. In his message, he asked if I had any advice for dealing with a crisis like an enrollment shortfall or an admissions scandal. Below are the eight tips I shared with Eric. They might be helpful to you as campuses across the country kickoff the new admission … Read more…

Week in Review: Feeling Blue

This week, Crayola announced the name of its new blue color—Bluetiful. I have some strong feelings about it. First of all, it is NOT A WORD. Or a color. (Or even something representing a color.) It’s nonsense. Second, it’s setting up children to be even more confused about how to spell beautiful, which is tricky enough as it is. And finally, I’m still mourning the loss of Dandelion Yellow. Why couldn’t they just make room for everyone in the crayon box? I’m feeling blue about … Read more…

#NACAC17 Isn’t Just for Admissions Officers

As admissions officers from around the country ship up to Boston (the parrot in this video welcomes you, too) for the annual National Association of College Admission Counseling (NACAC) National Conference, public relations folks are eagerly awaiting to hear the new ideas, initiatives and trends that will emerge from this gathering. From the latest innovations in college recruiting to issues counselors face such as access and affordability, admissions officers, journalists and other campus representatives will be presenting lessons learned and best practices, but some of the best … Read more…

Week in Review: TGIF

It’s been a week. There’s a lot of uncertainty and tension in higher ed right now, between the DACA elimination and the Title IX announcement. And then there was a giant data security breach that affected 143 million Americans. Plus, back-to-back hurricanes have thousands of people displaced and on edge. So I was really looking for some lighthearted and fun news this week, and strangely enough, my search brought me back to Harvey and Irma—not the hurricanes, but a couple married for 75 years. And, … Read more…

New Academic Year’s Resolutions

Kristine My main resolution for this academic year is more personal than professional, but I think it could have benefits for both areas of my life. I started this week turning my phone off beginning right before dinner until after my kids are in bed. I have to say that it’s been extremely liberating and has definitely allowed me to focus more on what I’m doing during those hours and spend that time truly being with my family without distractions. The reality is that it’s … Read more…

Week in Review: #TexasStrong

The stories of heartbreaking loss and heartwarming humanity in the wake of Harvey’s destruction in Texas have really affected me this week. I’ve been on the verge of tears (or fully crying) with more or less every article I read or news clip I see. If you haven’t already, consider helping those impacted by the storm. The New York Times has a list of ways to support Harvey flood victims (and how to avoid scams). TVP Comms will be closed Friday, 9/1 and Monday, 9/4 … Read more…

Bracing for Back-to-School

Students everywhere are heading back to campus and gearing up for the start of a new semester. Cue scenes of ivy-covered brick buildings, strolls across campus greens, students hunched over laptops in every available library nook. I may have mentioned once or twice (or several times) that I love back-to-school time and being on campus. This year, I find that in addition to all of the standard college nostalgia, I’m kind of holding my breath for something. And I think that something is crisis. Colleges … Read more…

Week in Review: One in a Melon

These days, my garden is looking a little unkempt. It’s been way too hot to weed, my tomatoes have engulfed the peppers and cucumbers, and my melon and squash bed has gone completely wild. But, we have melons, people! That’s right—melons plural. We harvested our first cantaloupe and I’ve been trying to figure out the best way to tell if our watermelon is ripe before I pick it. Although it’s been really exciting to watch these bad boys swell up, I’m not sure if the … Read more…