Crisis Advice for our Admissions Colleagues

I recently received an email from Eric Hoover, a senior writer for The Chronicle of Higher Education. He was preparing his presentation for the National Association of College Admission Counseling conference on how to work with the media. In his message, he asked if I had any advice for dealing with a crisis like an enrollment shortfall or an admissions scandal. Below are the eight tips I shared with Eric. They might be helpful to you as campuses across the country kickoff the new admission … Read more…

Week in Review: Feeling Blue

This week, Crayola announced the name of its new blue color—Bluetiful. I have some strong feelings about it. First of all, it is NOT A WORD. Or a color. (Or even something representing a color.) It’s nonsense. Second, it’s setting up children to be even more confused about how to spell beautiful, which is tricky enough as it is. And finally, I’m still mourning the loss of Dandelion Yellow. Why couldn’t they just make room for everyone in the crayon box? I’m feeling blue about … Read more…

#NACAC17 Isn’t Just for Admissions Officers

As admissions officers from around the country ship up to Boston (the parrot in this video welcomes you, too) for the annual National Association of College Admission Counseling (NACAC) National Conference, public relations folks are eagerly awaiting to hear the new ideas, initiatives and trends that will emerge from this gathering. From the latest innovations in college recruiting to issues counselors face such as access and affordability, admissions officers, journalists and other campus representatives will be presenting lessons learned and best practices, but some of the best … Read more…

Week in Review: TGIF

It’s been a week. There’s a lot of uncertainty and tension in higher ed right now, between the DACA elimination and the Title IX announcement. And then there was a giant data security breach that affected 143 million Americans. Plus, back-to-back hurricanes have thousands of people displaced and on edge. So I was really looking for some lighthearted and fun news this week, and strangely enough, my search brought me back to Harvey and Irma—not the hurricanes, but a couple married for 75 years. And, … Read more…

New Academic Year’s Resolutions

Kristine My main resolution for this academic year is more personal than professional, but I think it could have benefits for both areas of my life. I started this week turning my phone off beginning right before dinner until after my kids are in bed. I have to say that it’s been extremely liberating and has definitely allowed me to focus more on what I’m doing during those hours and spend that time truly being with my family without distractions. The reality is that it’s … Read more…

Week in Review: #TexasStrong

The stories of heartbreaking loss and heartwarming humanity in the wake of Harvey’s destruction in Texas have really affected me this week. I’ve been on the verge of tears (or fully crying) with more or less every article I read or news clip I see. If you haven’t already, consider helping those impacted by the storm. The New York Times has a list of ways to support Harvey flood victims (and how to avoid scams). TVP Comms will be closed Friday, 9/1 and Monday, 9/4 … Read more…

Bracing for Back-to-School

Students everywhere are heading back to campus and gearing up for the start of a new semester. Cue scenes of ivy-covered brick buildings, strolls across campus greens, students hunched over laptops in every available library nook. I may have mentioned once or twice (or several times) that I love back-to-school time and being on campus. This year, I find that in addition to all of the standard college nostalgia, I’m kind of holding my breath for something. And I think that something is crisis. Colleges … Read more…

Week in Review: One in a Melon

These days, my garden is looking a little unkempt. It’s been way too hot to weed, my tomatoes have engulfed the peppers and cucumbers, and my melon and squash bed has gone completely wild. But, we have melons, people! That’s right—melons plural. We harvested our first cantaloupe and I’ve been trying to figure out the best way to tell if our watermelon is ripe before I pick it. Although it’s been really exciting to watch these bad boys swell up, I’m not sure if the … Read more…

Week in Review: Goodbye, Summer; Hello, Fall!

Greetings from Massachusetts! While I know that my home state does have some rough weather moments (I’m looking at you, endless winter), it’s been utter bliss to sleep with the windows open after a summer holed up inside with the AC struggling against southern heat and humidity. Fresh air! And though it’s only mid-August, fall is definitely creeping in up here—there are even some early bursts of fall foliage. The mornings have been chilly, the earlier sunsets have taken me by surprise, and there’s a … Read more…

Where the Trump News Machine Leaves the Rest of Us

Many things have changed profoundly in our country since the 2016 election—including news coverage. The sheer amount of news created by President Trump’s tweets alone is unprecedented. And the pace of news out of Washington is hard for the general public to keep up with, never mind journalists. The president may claim to despise the “fake news,” but he certainly knows how monopolize their attention—perhaps not always to his benefit, but oftentimes to the point of ignoring other important stories. While a news-making president like … Read more…