News and Trends to Watch in 2014

In just a few weeks we’ll be flipping the calendar and ushering in a new year. This means many news outlets will not only begin to reflect on the major news of 2013, but will also start to project major trends and news stories to watch in 2014.   Beyond being a generally interesting read, the projection stories can be useful in helping to build out your pitch calendar for the year. I like to think of them as PR Cliff’s Notes—a condensed version of … Read more…

Giving Thanks

Thanksgiving has long been my favorite holiday. In addition to the fact that I love cooking, and enjoy eating even more, I appreciate that Thanksgiving forces us to think about and recognize the good things in life. It reminds us to take a break, look up from the busyness of our daily lives and remember the people who have supported, encouraged and collaborated with us throughout the year.   We tend to focus on our families during the holiday season, as we should. But Thanksgiving … Read more…

An Apology of Note

I often comment during media trainings that it is difficult to find really good apologies and for that reason I blog about them when I find them. This week provides me with a good one to share with you. The clip below is an apology from Martin Bashir to Sarah Palin after he made some very offensive statements.     I’m not going to get into the reasons for the necessity of the statement (you can read the back story here). This blog post is about … Read more…

Musings from AMA 2013

I had the awesome experience of being videotaped for an mStoner AMA Symposium for the Marketing of Higher Education digest and was asked what I like about this conference. I’ve thought about that quite a bit over the past few days and realized the reasons why I love this conference.   The AMA is what I wish milestone high school reunions would be. It is an opportunity to meet up with colleagues I’ve known for years– hear what is new with them, what they are … Read more…

Remembering the “Relationships” in Media Relations

With the most recent flip of the calendar last Friday, I was reminded of how little time remains in the fall semester and how much work is still to be done before the end of 2013. In higher education, November can be a particularly busy and stressful time, with long year-end to-do lists and lots of time-consuming holiday-related distractions.   I feel fortunate this year, however, to have started November feeling energized, rather than anxious. For me, November hit on the heels of an amazing … Read more…

Happy Anniversary TVP Comms!

  Happy anniversary! It is hard to believe it has been two years since I launched TVP Communications. In that short timespan we have worked with over thirty colleges, universities, nonprofits and education-related businesses. I’m proud of our work on behalf of our clients and enjoy singing the praises of the TVP Comms team.   I am thankful for Kyle’s hard work, Kristine’s creativity and the collaboration we have built with our partner institutions and organizations.   So, a toast– here’s to the next two years … Read more…

Back that Pitch Up

It takes talent, time and effort to identify a good story, write a compelling pitch and get it into the hands of the right reporter. The process can take weeks, months, even years for some really big hits, like network television. So, when your story is finally picked up, the urge to breathe a sigh of relief and sit back while the journalist does his or her reporting is understandable.   But the truth is, the point at which a reporter becomes interested is the … Read more…

A Few of My (New) Favorite (Higher Ed) Things

It’s not something I’m particularly proud of, but I’ve been know complain on occasion that there are fewer journalists on the higher ed beat now than when I first started in this line of work more than a decade ago.   I found myself particularly disappointed and discouraged earlier this year when I learned The New York Times was shutting down its college admissions blog “The Choice,” – one of my absolute favorites. And when longtime higher ed reporter Justin Pope left the Associated Press … Read more…

Where in the World is TVP Communications?

Periodically we update everyone on where we will be presenting and/or appearing in the coming months. Hopefully our paths with cross with yours and we can say “hello” in person.   Check your calendars and drop us a line if we’ll be in your neck of the woods or if you will be attending the same event!   Dates and Location Conference TVP Comms’ Role October 24-26, 2013; Washington, DC Institute for Senior Marketing and Communications Professionals (CASE) Teresa is on the conference faculty. She … Read more…