It’s Kind of a Big Deal

Let’s face it—the big news lately has been discouraging and disappointing (I’m talking about you Congress). So, today I’m focusing all of my energy on happy things. And one thing keeping me very happy this fall is knowing that Anchorman 2 will be in theaters on December 20. Merry Christmas!     Things have changed since Ron Burgundy last worked in a newsroom. This time around, he takes on the 24-hour news cycle we have all developed a love/hate relationship with. I can hardly wait. … Read more…

Erin Hennessy to Join the TVP Communications Team

October is when great things happen at TVP Communications. In October 2011, I launched the agency and this month I’m excited to announce another defining moment—that Erin Hennessy will be joining TVP Communications in January 2014 as vice president.   Erin currently serves as assistant vice president for public affairs and publishing at the American Council on Education. She oversees the Council’s media and public relations efforts, the editing of all Council publications, and all facets of the member magazine, The Presidency.     Prior … Read more…

Newsworthy October

October 2013 is already shaping up to be a big news month, and it hasn’t even started yet. Below are just a few of the newsworthy happenings expected. Take advantage and tap in where you can. Think about how your experts can explain how each event will impact the American public and what it means for them from a variety of relevant angles – financially, emotionally, etc. Happy pitching!   Obamacare for all: Oct. 1 is the day the state’s exchanges go live online, which … Read more…

The NACAC Crystal Ball

If you’re fresh out of story ideas, you’re in luck. Last week was the National Association for College Admission Counseling’s annual conference in Toronto, which brings together thousands of admissions counselors—at all levels of their careers—from across North America to discuss the biggest issues and trends in college admissions.   I’ve been to NACAC’s annual meeting three times—and can honestly say it’s one of my favorite conferences. But not for the reasons you might think. In fact, I have never attended a single session. After … Read more…

K-Mart’s Early Christmas Present for PR Pros

http://youtu.be/aQwbxC2uEAQ   K-Mart took a lot of heat in the media recently for airing a holiday layaway ad in September. Many consumers thought it was far too early, for many reasons, and initially I agreed. Then I got to thinking. Fall is chock full of holidays, and holidays are golden PR opportunities.   I know it seems early, but now is actually the time to start thinking about how to pitch your campus experts, related to Columbus Day, Halloween, Veterans Day, Thanksgiving, Christmas, Hanukkah, Kwanzaa, … Read more…

Soggy Crisis Tips from Colorado

  I spend my days giving advice on how to communicate during crises and tragedies. I’ve lived through my share of situations. I’ve shed my share of tears and hugged others as they’ve shed their own.   It is through those experiences that I’ve developed my crisis credentials, but sometimes events in my own life remind of the need for information our campuses have when we, as communicators, are stretched thinnest. Unfortunately, I’m living through another one of those moments now and thought I would … Read more…

A Thing of Beauty: Patriots’ Press Conferences

It’s official. Football season is upon us. And growing up in Massachusetts means the world once again revolves around the New England Patriots. I have to admit, despite my family’s best attempts, I’m not a die-hard football fan. But I do watch the games—partly out of fear of being shunned by my community, but mostly because the Patriots press conferences are simply awe-inspiring.   That’s right. I said it. For years, I have marveled at how they’ve mastered the art of media interviews. They stick … Read more…

Opining on the Op-ed

If media relations was a microcosm of human society, op-eds would be the teenagers: Misunderstood—yet possessing so much potential if only they were approached the right way.   I’ve had countless op-eds come across my desk over the years, and I find them among the most interesting and enjoyable pieces to read, edit and pitch. At the same time, they can be some of the most difficult pieces to place—not because the opinions aren’t unique, or because the pieces aren’t well written. Most times they … Read more…

Studying Abroad with Social Media

I was thrilled (and quite jealous!) to hear my colleague from Frostburg State University, Becca Ramspott, was invited to join on a study abroad trip to Peru. I asked if she might be willing to share some lessons advice with her peers and was thrilled she accepted. Be sure to follow her on Twitter, @beccaramspott, because she is a wealth of ideas and positivity. And let me know if your institution needs a chaperone for their trip to my dream location. I have a passport … Read more…

What Higher Ed Can Learn from the Ben Affleck/Batman Announcement

Not sure if you heard, but some big news was announced yesterday that caused quite a flurry on the internet and across social media. It consumed most of my day and was easily top of mind when I went to bed last night and woke up this morning.   Oh, and did you hear that President Obama also said a few words about our industry and a few people were ticked? But I digress (and I kid).   The announcement that Ben Affleck was cast … Read more…