Q&A with Brittaney Kiefer, PRWeek’s Web Editor

If you’ve read some of my previous entries, you know that I think PR professionals can learn a lot from each other across industries. That’s why I decided to start a regular Q&A feature where I interview people I hold in high esteem in terms of what I (and you) can learn from them.   I recently spoke with Brittaney Kiefer, Web Editor at PRWeek, to get her insights into the public relations industry. As part of her responsibilities, Kiefer manages the PRWeek Tumblr, which … Read more…

TVP Communications in the News: ‘Tweet Smart, Tweet Often’

For her August 20 story about social media training for student athletes at Colgate University, Inside Higher Ed reporter Allie Grasgreen, called upon Teresa Valerio Parrot, higher education media and crisis counselor and the principal of our firm, for insight.   Teresa applauded Colgate’s efforts to address the sensitive issue and commended their mutually-beneficial approach to educating students about the realities of social media.   “’Student-athletes are 19- to 24-year-olds; they’re just like every other college student on campus, with one exception. And that’s that … Read more…

PR: The More Things Change, the More They Stay the Same

A lot has changed in the world of PR—even in just the last decade or so—as illustrated in this (fantastic!) Inkhouse infographic (a fraction of which is pictured to the left).  For me, the rapid transformation of the industry through technology has been challenging, uncertain, promising and exciting all at the same time.   Yet, despite the fact that we’ve ditched our fax machines and mastered social media, the most fundamental elements of good PR continue to remain the same.  Personal relationships, really good storytelling, dependability, … Read more…

Trending Now: Trends

One of the things journalists tell me they like best are pitches that demonstrate trends. The fact is that trends are always trending—and that’s good for a few reasons, most importantly in my mind, that it gives the runners-up a chance to tell their stories.   It’s unlikely that your institution will be the first to do the next big thing more than one or two times—if you’re lucky. The reality is that many will never be the first. And, we all know that if … Read more…

Title IX: What You Need to Know and Must Read

Title IX recently celebrated its 40th anniversary. I’ve noticed it has become a hot topic in the media and among a number of campus officials nationally. Much is changing on this front and I believe the number of Title IX non-compliance complaints will continue to grow unless colleges review their policies, procedures and practices for alignment with the law ASAP and learn from their peers’ experiences.   To put the magnitude of this growing crisis into context, The Chronicle reported “The Education Department is now … Read more…

College Football is Just Around the Corner

There are only 23 days until the first Saturday of college football. It is almost my official favorite time of year. To me, the season starting is comparable to how a child feels on Christmas Eve waiting to see what presents Santa leaves under the tree. I cannot wait to see who upsets who, who wins this week, who loses the next. The ups and downs are what make college football so great.   Some might say that I am TOO much of a fan…I … Read more…

Students Don’t Always Get the [Electronic] Message

On August 1, NPR’s health blog, Shots, reported on the effectiveness of campus communications at Georgia Tech after a massive outbreak of pneumonia sickened 83 students last fall. According to the Centers for Disease Control and Prevention (CDC), the outbreak was “the largest reported at a university in 35 years,” causing five students to be hospitalized.   The University leapt into action, alerting students of the health risk via email, social media, updates to their website and printed posters,  and reminding students to wash their hands … Read more…

Review of a Solid Data Incident Response

Recently TVP Communications had the distinct honor to work with an institution to communicate a potential “data incident” on campus. I’m not going to reveal the name of the institution (they know who they are!), but I do want to give them kudos for the way in which they handled the situation.   What most impressed me was that they embodied transparency and leadership at every step: The institution wasn’t legally obligated to take as proactive of an approach as they did, but the leadership … Read more…

What’s in a minute? More than 60 seconds.

Yesterday I found myself talking with two friends about how at times it feels like social media and the Internet have overtaken our lives. Keeping up with friends: Facebook. Breaking news: Twitter. Cat videos: YouTube. Settling an argument at a bar: Google, IMDB or Wikipedia. Seeing what my friends had for lunch: Instagram.   That doesn’t even begin to cover the sheer amount of time just spent online every day: searching the web, sending email, listening to Spotify, reading news, etc. It’s no wonder that … Read more…

“Back-to-School” Trend Time! (ie. the most wonderful time of the year!)

It seems like summer just started. But the fall semester is only weeks away – which, for me, is equal parts exciting and depressing. But if there’s anything that can get me out of the funk of realizing summer is dwindling, it’s successfully placing a “back-to-school” story!   In fact, I just pitched my first one of the season this morning. No bites yet, but it was fulfilling just to send it. If July seems early to you, you’re not alone. But now is the … Read more…