What’s new this week:

In this month’s issue of PR for People, Sarah Glover of the Public Education and Business Coalition weighs in on the traits that define a great teacher.

Be sure to check out this Wall Street Journal review of Common Core: National Education Standards and the Threat to Democracy, a new book from Fordham University professor Nicholas Tampio. His book offers an overview of the Common Core movement as well as an argument against national standards as the solution to our education problems.

This week on Inside Higher Ed’s Call to Action blog, Michael Stoner shares thoughts on ever-changing social media strategies.

What we’ve been talking about:

Resident Disney fan Kylie Lacey weighs in on new parking fees at resorts, and why they ultimately won’t really affect the Mouse brand.

What’s next on our calendars:

Teresa will serve on the faculty for the CASE Institute for Senior Marketing and Communications from April 10-12 in Coral Gables, Fla.

Teresa will head to Nashville, Tenn. for the 2018 PRSA Counselors to Higher Education Senior Summit. She will speak in the breakout session, Finding Balance: Raising Awareness While Addressing Political Landscapes, on April 12.

Teresa and Erin will be at the National Conference on Trusteeship for the Association of Governing Boards of Universities and Colleges in San Francisco. They will run the Crisis Management: What is the Role of the Board? Workshop on April 22. Teresa will also facilitate the master class Fake News, Social Media, and Your Institution’s Reputation on April 23.

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