What’s new this week:

Don’t miss this Salon piece from Professor Kevin Doyle of Longwood University on what we need to solve the opioid crisis—and it’s not executing drug dealers.

Mercersburg Academy is making headlines again, this time in the Central Penn Business Journal, for its plan to cut tuition to address affordability and accessibility.

Congratulations to AGB board chair and Drake University trustee David Miles on his Chronicle of Higher Education piece in which he explains what he wishes he had known when starting out serving on higher ed governing boards.

This week on Inside Higher Ed’s Call to Action blog, catch tips on articulating your institution’s employer brand and four ways to create a successful transition environment.

What we’ve been talking about:

Cristal shares the five things she wishes she knew at the start of her career in PR.

What’s next on our calendars:

Teresa will serve on the faculty for the CASE Institute for Senior Marketing and Communications from April 10-12 in Coral Gables, Fla.

Teresa will head to Nashville, Tenn. for the 2018 PRSA Counselors to Higher Education Senior Summit. She will speak in the breakout session, Finding Balance: Raising Awareness While Addressing Political Landscapes, on April 12.

Teresa and Erin will be at the National Conference on Trusteeship for the Association of Governing Boards of Universities and Colleges in San Francisco. They will run the Crisis Management: What is the Role of the Board? Workshop on April 22. Teresa will also facilitate the master class Fake News, Social Media, and Your Institution’s Reputation on April 23.

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