What’s new this week:

In a piece for The Washington Post, Professor Barbara Trish of Grinnell College explains why politicians are so eager to claim the outsider mantle. Her essay was also referenced in a Crain’s Cleveland Business article.

Brad Lindberg, director of financial aid at Grinnell College, shares his expertise in U.S. News & World Report’s ultimate guide to understanding college financial aid.

The Chronicle of Philanthropy highlighted a new study by Lipman Hearne on what drives the wealthiest philanthropists to give—and it’s not necessarily tax breaks.

Grinnell College professor Dan Reynolds explores for The Washington Post the connection between gun violence and a growing “dark tourism” industry, and looks to examples from the Holocaust for how best to remember—and possibly prevent—future massacres.

The Chronicle of Higher Education featured the new book from Professor Patricia Owen-Smith of Oxford College at Emory University in its round up of new books on higher ed.

This week on Inside Higher Ed’s Call to Action blog, Tim Jones of Beloit College emphasizes the importance of marketing the why in higher education.

What we’ve been talking about:

Ali shares some changes she’s made this year to her media consumption habits.

Erin weighs in for a Campus Sonar post by Liz Gross on the cost and value of social listening during a crisis. She explains that social media is one of the best tools to reach a far-flung audience, and that there’s something to be learned every day from thoughtful social listening.

What’s next on our calendars:

Teresa will serve on the faculty for the CASE Institute for Senior Marketing and Communications from April 10-12 in Coral Gables, Fla.

Teresa will head to Nashville, Tenn. for the 2018 PRSA Counselors to Higher Education Senior Summit. She will speak in the breakout session, Finding Balance: Raising Awareness While Addressing Political Landscapes, on April 12.

Teresa and Erin will be at the National Conference on Trusteeship for the Association of Governing Boards of Universities and Colleges in San Francisco. They will run the Crisis Management: What is the Role of the Board? Workshop on April 22. Teresa will also facilitate the master class Fake News, Social Media, and Your Institution’s Reputation on April 23.

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