In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Our Thinking
Higher education insights and conversations
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
The TVP Communications Team’s Favorite Stories of 2020
The holidays are upon us, and while this year has been drastically different than most, the TVP Communications team was […]
Looking Back
Like a lot of people, we’re trying to make sense of the year we’ve just been through, both personally and […]
Responding vs. Reacting in a Never-Ending Breaking News Cycle
With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Shouting Out Personal News
I have something to share. Something I wasn’t going to talk about beyond just a handful of people I felt […]
Has Time Gone out the Window When Pitching Editors and Reporters?
Many higher ed communicators have not had the opportunity to proactively pitch editors and reporters their faculty experts, op-eds or […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.