Founded on a desire to have the luxury of falling in love with our clients, TVP Communications brings unrivaled industry expertise and individualized attention to its work with client partners across the higher education landscape.
Whether it’s connecting with new audiences, managing a crisis situation, building thought leadership awareness or communicating what makes your institution or organization unique, the ways in which your audiences are seeking information are constantly changing.
With all of the conflicting messages the general public hears each day, it can be challenging to break through the noise—particularly when dealing with public perceptions of education-related issues.
That’s where we come in. Together we’ll work to identify distinctive narratives and connect with your audiences through traditional and new methods to help you truly stand out from your peers.
As your media outreach partner, we will track current themes in higher education and identify opportunities to provide insight and advance your message, seeking to place expert citations and feature stories around your specific areas of expertise. We are also available as needed to provide your internal team with counsel on media outreach, talking point or press release development and briefings for major announcements, achievements, events and milestones.
Our success in developing effective thought leadership strategies comes from our hands-on approach to client relationships and our desire to understand the exact things that make each client different and special. We will work with you to develop a customized thought leadership strategy that focuses on defining your organization’s “areas of distinction” and also includes a strategy for how to promote those areas to your target audiences.
We love good news—who doesn’t? At TVP Communications, we’ve worked with institutions and organizations to plan and execute announcements and events for major gifts, leadership transitions, new programs, name changes and more.
We work with clients to understand the full story behind the announcement and then develop a messaging and communications strategy that identifies all relevant audiences and matches them with appropriate messaging and communication vehicles.
We love spending time with campus leadership, faculty members, rising administrators--anyone who wants to sharpen their communications skills and preparedness for the unexpected. We will build training sessions that fit your needs, from interview skills to media strategy, from op-ed workshops to on-camera practice interviews, from crisis communications essentials to tabletop exercises, from social media basics to messaging workshops.
Crisis Communication and Issues Management
TVP Communications understands how to manage the communications involved with a crisis situation. We offer counsel and strategy to prevent a problem from escalating into a crisis and provide communications assistance once a situation escalates. Clients have relied on our deep higher education experience and our familiarity with the higher education community to help them navigate through many difficult situations. Our approach includes senior-level counsel, internal and external messaging, and real-time assistance with and monitoring of traditional media and social media channels. All of our efforts are focused on increasing transparency and facilitating communications that are consistent across relevant audiences
We take enormous pride in the vote of confidence our client partners give us when they let us help them tell their stories.
Who We Are
Our greatest asset is our people. Every member of our team brings experience in some facet of higher education, including enrollment, media and communications, access and success, and senior administration.
We’re unapologetic data and policy wonks who prize honesty and transparency above all else. We bring a passion for our industry because we’ve each benefitted from the difference higher education makes in the lives of its students. And because we believe the work is better when you have a good time doing it, we bring a sense of fun to all of our client partnerships.
Teresa Valerio Parrot
“It is a privilege and an honor to tell our campus partners’ stories. I take this responsibility seriously because I know firsthand the opportunities higher education provides. I spend my days introducing its potential to new students and families who have their own love stories with higher education ahead of them.”
Erin A. Hennessy
“I was fortunate enough to know from an early age that a college education was definitely part of my future and thanks to some wonderful mentors, I very quickly figured out that the life-changing nature of higher education was going to be the focus of my career.”
Assistant Vice President
“There are many reasons why I love what I do, and most can be traced to my deep respect for both the power of higher education and the importance of journalism in a democratic society. At a time when both industries are vulnerable, I take pride in defending the benefits they offer, while holding both to high standards of accountability. “
“Working in a newsroom was such a valuable experience; now that I’m on the other side, I have the knowledge of what types of stories and resources journalist need to do their jobs.”
Director of Thought Leadership
“Even with all its challenges and issues, higher education gives me a sense of perpetual optimism and hope for a brighter future because at its core, it’s all about learning, self-discovery, and opportunity. I love being a part of that narrative.”
“I just love interacting with campus faculty and leaders about what they are doing at their schools. Colleges and universities provide no shortage of fascinating—and utterly important—stories to tell. I’m honored to tell them.”