Unrivaled Expertise

Founded on a desire to have the luxury of falling in love with our clients, TVP Communications brings unrivaled industry expertise and individualized attention to its work with client partners across the higher education landscape.

Whether it’s connecting with new audiences, managing a crisis situation, building thought leadership awareness or communicating what makes your institution or organization unique, the ways in which your audiences are seeking information are constantly changing.

With all of the conflicting messages the general public hears each day, it can be challenging to break through the noise—particularly when dealing with public perceptions of education-related issues.

That’s where we come in. Together we’ll work to identify distinctive narratives and connect with your audiences through traditional and new methods to help you truly stand out from your peers.

Our Services

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Media Relations

As your media outreach partner, we will track current themes in higher education and identify opportunities to provide insight and advance your message, seeking to place expert citations and feature stories around your specific areas of expertise. We are also available as needed to provide your internal team with counsel on media outreach, talking point or press release development and briefings for major announcements, achievements, events and milestones.

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Thought Leadership

Our success in developing effective thought leadership strategies comes from our hands-on approach to client relationships and our desire to understand the exact things that make each client different and special. We will work with you to develop a customized thought leadership strategy that focuses on defining your organization’s “areas of distinction” and also includes a strategy for how to promote those areas to your target audiences.

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Announcements and Events

We love good news—who doesn’t? At TVP Communications, we’ve worked with institutions and organizations to plan and execute announcements and events for major gifts, leadership transitions, new programs, name changes and more.

We work with clients to understand the full story behind the announcement and then develop a messaging and communications strategy that identifies all relevant audiences and matches them with appropriate messaging and communication vehicles.

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Training

We love spending time with campus leadership, faculty members, rising administrators–anyone who wants to sharpen their communications skills and preparedness for the unexpected. We will build training sessions that fit your needs, from interview skills to media strategy, from op-ed workshops to on-camera practice interviews, from crisis communications essentials to tabletop exercises, from social media basics to messaging workshops.

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Crisis Communication and Issues Management

TVP Communications understands how to manage the communications involved with a crisis situation. We offer counsel and strategy to prevent a problem from escalating into a crisis and provide communications assistance once a situation escalates. Clients have relied on our deep higher education experience and our familiarity with the higher education community to help them navigate through many difficult situations. Our approach includes senior-level counsel, internal and external messaging, and real-time assistance with and monitoring of traditional media and social media channels. All of our efforts are focused on increasing transparency and facilitating communications that are consistent across relevant audiences

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Successes

At TVP Communications, we don’t just churn out press releases or emails on your behalf—we build partnerships, highlight successes and craft strategies tailored to your individual needs.

Partners

We take enormous pride in the vote of confidence our client partners give us when they let us help them tell their stories.

Who We Are

Our greatest asset is our people. Every member of our team brings experience in some facet of higher education, including enrollment, media and communications, access and success, and senior administration.

We’re unapologetic data and policy wonks who prize honesty and transparency above all else. We bring a passion for our industry because we’ve each benefitted from the difference higher education makes in the lives of its students. And because we believe the work is better when you have a good time doing it, we bring a sense of fun to all of our client partnerships.

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Teresa Valerio Parrot headshot

Teresa Valerio Parrot

Principal

Teresa often says that while her husband is her true love, her alma mater was her first love. She reenergizes […]

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Erin A. Hennessy headshot

Erin A. Hennessy

Vice President

Erin started her career in higher education more than 20 years ago as an admissions officer and ever since, she’s […]

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Kristine Maloney

Assistant Vice President

When Kristine first stepped foot on campus as a freshman at Stonehill College, she didn’t anticipate longer than a four-year […]

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Cristal Steuer headshot

Cristal Steuer

Senior Strategist

After spending four years as a writer and producer—and a stint running the teleprompter—in television newsrooms in both Boston and […]

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Ali Lincoln headshot

Ali Lincoln

Senior Project Director

Ali has been excited about education since she started kindergarten, and her own undergraduate experience at the College of the […]

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Kylie Lacey headshot

Kylie Lacey

Project Director

From reporter to marketing content producer to PR pro, Kylie’s natural tendency toward creating and sharing narratives has shaped her […]

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Our Thinking

Higher education insights and conversations

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Get In Touch

You don’t have to be a client for us to have a conversation. We welcome the opportunity to talk about your communications goals and questions—or just simply to get to know one another.

info@tvpcommunications.com
303.669.8945

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