Unrivaled Expertise

Founded on a desire to have the luxury of falling in love with our clients, TVP Communications brings unrivaled industry expertise and individualized attention to its work with client partners across the higher education landscape.

Whether it’s connecting with new audiences, managing a crisis situation, building thought leadership awareness or communicating what makes your institution or organization unique, the ways in which your audiences are seeking information are constantly changing.

With all of the conflicting messages the general public hears each day, it can be challenging to break through the noise—particularly when dealing with public perceptions of education-related issues.

That’s where we come in. Together we’ll work to identify distinctive narratives and connect with your audiences through traditional and new methods to help you truly stand out from your peers.

Our Services

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Media Relations

As your media outreach partner, we will track current themes in higher education and identify opportunities to provide insight and advance your message, seeking to place expert citations and feature stories around your specific areas of expertise. We are also available as needed to provide your internal team with counsel on media outreach, talking point or press release development and briefings for major announcements, achievements, events and milestones.

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Thought Leadership

Our success in developing effective thought leadership strategies comes from our hands-on approach to client relationships and our desire to understand the exact things that make each client different and special. We will work with you to develop a customized thought leadership strategy that focuses on defining your organization’s “areas of distinction” and also includes a strategy for how to promote those areas to your target audiences.

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Announcements and Events

We love good news—who doesn’t? At TVP Communications, we’ve worked with institutions and organizations to plan and execute announcements and events for major gifts, leadership transitions, new programs, name changes and more.

We work with clients to understand the full story behind the announcement and then develop a messaging and communications strategy that identifies all relevant audiences and matches them with appropriate messaging and communication vehicles.

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Training

We love spending time with campus leadership, faculty members, rising administrators--anyone who wants to sharpen their communications skills and preparedness for the unexpected. We will build training sessions that fit your needs, from interview skills to media strategy, from op-ed workshops to on-camera practice interviews, from crisis communications essentials to tabletop exercises, from social media basics to messaging workshops.

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Crisis Communication and Issues Management

TVP Communications understands how to manage the communications involved with a crisis situation. We offer counsel and strategy to prevent a problem from escalating into a crisis and provide communications assistance once a situation escalates. Clients have relied on our deep higher education experience and our familiarity with the higher education community to help them navigate through many difficult situations. Our approach includes senior-level counsel, internal and external messaging, and real-time assistance with and monitoring of traditional media and social media channels. All of our efforts are focused on increasing transparency and facilitating communications that are consistent across relevant audiences

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Successes

At TVP Communications, we don’t just churn out press releases or emails on your behalf—we build partnerships, highlight successes and craft strategies tailored to your individual needs.