Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.
Teresa Valerio Parrot
Once again Michigan State University is caught up in leadership struggle. What’s next?
Higher Voltage: ‘It Isn’t a Storytelling Problem’
How the limits of marketing are being tested by the issues in much of the recent news coming out of […]
Building Community at All Stages of Your Career
Regardless of your title in higher ed communications and marketing, there are steps you can take to build your community […]
Thought leader is a vague job, but it still carries great responsibility
Two higher ed communications professionals outline recommendations and warn against pitfalls for campus leaders who publicly discuss big ideas.
The Silent Treatment
Why college presidents don’t speak out.
How to balance support for institutional and presidential brands
For many institutions and their boards, the focus needs to be on maintaining leadership stability and shoring up funding.
Communicating Change
Honest, transparent, and timely communication is the basis for the most fundamental relationship between leadership and the campus community; particularly […]
To Correct, or to Let Stand?
When high-profile figures lie about their academic records, the institutions they attended must perform a delicate balancing act between protecting […]