According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
Our Thinking
Higher education insights and conversations
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Radio Interview Tips During Quarantine
I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]
Op-ed Writing Tips to Consider During the COVID-19 Pandemic
In the past two and a half weeks, higher education has changed significantly. As campuses across the country began planning […]
Taking Stock of Crisis Response
Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.
Advice for New and Aspiring Vice Presidents
Advice for new senior leaders from Principal Teresa Valerio Parrot and her fellow CASE conference faculty.