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Musings from AMA 2013

I had the awesome experience of being videotaped for an mStoner AMA Symposium for the Marketing of Higher Education digest and was asked what I like about this conference. I’ve thought about that quite a bit over the past few days and realized the reasons why I love this conference.
The AMA is what I wish milestone high school reunions would be. It is an opportunity to meet up with colleagues I’ve known for years– hear what is new with them, what they are test driving and learn of their latest challenges. But, unlike a reunion, you get to hear both how they have succeeded and stories of when they’ve fallen short and why. The honesty, generosity and vulnerability among peers is unlike almost any other conference I attend.
A colleague from Carthage College, Molly Polk, is attending for the first time and said this conference has been on her must-attend list because Rachel Reuben, her former boss at Ithaca College, would have numerous tidbits for each of her staff members, including Molly, upon her return. Rachel shares what she learned, ideas for what Ithaca College should explore and landmines they should avoid after hearing from our peers. It’s the ultimate example of professional development.
In addition, I’ve enjoyed watching first time attendees have some fun and learn a lot, too. Becca Ramspott (Frostburg State University) and Aaron Jaco (Drake University) are presenting today on the next steps in social media strategy. I’m excited to hear what they have to say, because it’s the infusion of up and comers in our industry that make this event that much more fun.
So, for those of you who weren’t able to join our annual reunion, below are two fun photos to let you know what you missed.
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And, in addition to bonding, we’ve learned a lot about ourselves and for our institutions.

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Consider putting this one on your calendar for next year J. I’d love to see you and catch up and hear what’s new.