Responding vs. Reacting in a Never-Ending Breaking News Cycle

With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a piece for Inside Higher Ed’s Call to Action blog, I explain why we need to shift from responding vs. reacting so we can execute our jobs on campuses more effectively.

As someone who moves at a really fast pace, it has been hard for me to adopt this process of a response mind-set rather than a reaction-based one, but it has paid off in the long run.

Let me know what you think of this piece. Send me an email, or connect with TVP Communications on Twitter or LinkedIn to share your tips on responding vs. reacting.  

Photo by Austin Distel on Unsplash