What’s new this week:
Congratulations to the University of Dayton for successfully hosting the first Ohio gubernatorial debate earlier this week.
This Christian Science Monitor article highlights liberal arts colleges that are appealing to students with “purposeful work” and includes thoughts from Mark Peltz, dean of careers, life, and service at Grinnell College.
Be sure to check out WGBH’s Perspectives in Higher Education poll, released earlier this week, for the latest on what Americans think of the challenges facing higher ed.
This week on Inside Higher Ed’s Call to Action blog, don’t miss three considerations for out-of-home advertising like billboards.
What we’ve been talking about:
Teresa served on the faculty for this week’s Academic Impressions conference on “Crafting Presidential Voice: Strategies for Communications and Marketing Teams.” Her presentations and sessions included the role of communications in shaping presidential voice, thought leadership, and political turmoil and crisis communications.
"If you're going to be responsible for presidential voice, you need to have access to the president. Seems obvious, but it's surprising how rare that can be." @tvparrot shares advice for #highered #comms professionals at @academicimpress #aiPrezVoice pic.twitter.com/uVGt2dABZB
— TVP Communications (@TVPComms) September 17, 2018
What’s next on our calendars:
Held in conjunction with the CASE Conference for Media Relations Professionals, Teresa will run a CASE Media Training Workshop on October 1 in Chicago.
Erin will present a pre-conference session on “Communicating the Value of Higher Education” at the Association of Collaborative Leadership’s annual conference in Norfolk, Va., on October 10.
Erin will present on “Demystifying Social Media” during the October 19 meeting of the NACUBO Fellows Program in Washington, DC.
Teresa will lead an Academic Impressions webinar on “How to Write an Effective Op-Ed in Higher Education” on October 23 from 1-2 pm ET.
Erin will deliver a general session keynote on effective media management at the Southern Association of College and University Business Officers’ Fall Workshop in Point Clear, Ala., on October 30.
Follow us on Twitter!
Enjoying some Wisconsin craft brews at the #aiPrezVoice networking reception with @tvparrot. Cheers to an informative Day 1! pic.twitter.com/lsCFwp53fV
— Ali Lincoln (she/her) (@AliLincolnTVP) September 17, 2018
Introduced my students to the PESO model last week. This will be a must listen. https://t.co/l1iP5sCdz6
— Erin A. Hennessy (@ErinAHennessy) September 21, 2018
Cool #infographic from @MDGadvertising on how to measure #SocialMedia ROI: https://t.co/fe8Fw15WP3
— Kylie Kinnaman (@kylielkinnaman) September 19, 2018
For all of the latest news and media successes from TVP Communications, follow us on Twitter.