There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for these strategies in your marketing plan, it takes time and strategy to build a media profile for administrators at your institution.   

In a piece for Inside Higher Ed, Erin and Cristal outline ways to develop and execute a well-thought-out media platform.  

Let us know what you think of the piece. Send us an email, or connect on Twitter or LinkedIn to share how you are developing thought leaders on your campus.  

Photo by Aaron Burden on Unsplash