It’s no surprise Teresa, our resident college athletics enthusiast, had some thoughts following last month’s unanimous SCOTUS ruling on NCAA […]
Our Thinking
Higher education insights and conversations
Profit Motives Make Fixing College Sports Nearly Impossible
Last month I had the opportunity to share my ideas about the history and finances of intercollegiate athletics and did so […]
Building Trust
According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.