A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly […]
Thought Leadership
Shifting Faculty Perceptions of and Participation in Marketing
2023 AMA Symposium for the Marketing of Higher Education – November 14, 2023 – Teresa Valerio Parrot and Kenneth Carter
Media Relations Trends to Consider as a New Academic Year Begins
As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
You Scored a Great Placement, Now What? How to Build Out Expert Profiles
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot While it takes a lot of […]
The Psychology to Convince Your Faculty and Dean to Speak to the Media
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot The expectations to build your department/program/unit’s […]
For Your Institution: The Higher Education and Vendor Relationship featuring Teresa Valerio Parrot
Teresa brings her more than twenty years of experience (and love) of higher education to the discussion as she and […]
Stanford’s President Steps Down After Investigation Finds He ‘Failed’ to Correct Mistakes in Papers
Marc Tessier-Lavigne is stepping down as president of Stanford University, after months of intensifying allegations of past research misconduct in […]
“The Haves and Have-Nots of Higher Education” Illustrate the Need for Sharing Successes to Build Trust
The Chronicle of Higher Education recently ran an opinion piece by Robert Kelchen that I believe all marketing and communications, enrollment management, and advancement leaders […]
ChatGPT: A Different Kind of Ghostwriting
Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray […]