Shifts in methodology scrambled the usual hierarchy of U.S. News’s annual college rankings, prompting a fierce backlash from some higher ed […]
Thought Leadership
Trusted Voices Podcast: ‘Solving’ Governance in Less Than 20 Minutes
Teresa and Erin look at Michigan State, WVU and how ‘leakiness’ in an administration can be the result of poor […]
I Wanna Work There!: Employer Branding Through Presidential Communications
A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly […]
Shifting Faculty Perceptions of and Participation in Marketing
2023 AMA Symposium for the Marketing of Higher Education – November 14, 2023 – Teresa Valerio Parrot and Kenneth Carter
Media Relations Trends to Consider as a New Academic Year Begins
As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
You Scored a Great Placement, Now What? How to Build Out Expert Profiles
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot While it takes a lot of […]
The Psychology to Convince Your Faculty and Dean to Speak to the Media
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot The expectations to build your department/program/unit’s […]
For Your Institution: The Higher Education and Vendor Relationship featuring Teresa Valerio Parrot
Teresa brings her more than twenty years of experience (and love) of higher education to the discussion as she and […]
Stanford’s President Steps Down After Investigation Finds He ‘Failed’ to Correct Mistakes in Papers
Marc Tessier-Lavigne is stepping down as president of Stanford University, after months of intensifying allegations of past research misconduct in […]