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An Open Letter to Top Administrators

Empty meeting room

Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and its multitude of ever-changing impacts. We’re noticing from communications clients and colleagues across the country right now a litany of phrases that signal serious fatigue—I’m fried; I’m burned out; I don’t know if I can do it anymore.

And we hear you.

This is not going to get easier any time soon as we head toward finalizing and communicating spring plans and we continue to deal with current institutional challenges. We encourage you to take care of yourself and know that we are driving those messages with leadership to wit. In this Inside Higher Ed piece, Erin and Teresa lay out for senior leaders what we think would be most helpful in making your job easier: having you at the table when these decisions are being made instead of bringing you in later. This allows you to craft a plan to make ensure talking points are already to address the critical elements that you brought to light, pose concerns you raise in the frequently asked questions, and shape communications in a way that is reflective of your counsel and guidance.

Let us know what you think of the piece. Send us an email, or connect on Twitter or LinkedIn to share how you’ve been coping with the nonstop crisis communications and how you’re advocating for yourself with campus leadership.

Photo by Drew Beamer on Unsplash