Earlier this year I was lucky enough to pen three blog entries for PRWeek. It was an honor to write for the outlet, but it was also fun to introduce my peers to the communications issues specific to higher education.
Although best practices transcend sectors, I was intrigued by the emails I received from peers who described higher education as having rules all its own. With that in mind, I’ve posted hyperlinks to the three pieces below just in case you might benefit from our unique world:
- Talking about education costs provides value. The posting discussed higher education’s need to address costs directly.
- When to shout from the rooftop, which delineated the need to share your successes but the need to have your message rooted in truth; and
- A bit of a crisis communications primer with How to respond to thorny roses.