Advice for new senior leaders from Principal Teresa Valerio Parrot and her fellow CASE conference faculty.
Our Thinking
Higher education insights and conversations
Communications Lessons From the Iowa Caucus
Hey Iowa! No pressure, but the whole world is watching. And unfortunately, the Iowa Democratic Party’s caucus blunder and (lack […]
Can’t We All Just Get Along?
Last month, Buzzfeed reported the story of a vegan journalist whose (relevant and appropriate) pitch to an editor at WaitroseFood magazine was met […]
A Short Read on Longform
I have mentioned once or twice that I can get a bit news-weary and overwhelmed by the endless cycle of information […]
Indecision Day
It’s been over a week since May 1, the date widely celebrated in higher education as National College Signing (or […]
Five Things I Wish I Knew When I Started in PR
When I landed my first job in public relations, I was coming right out of the television newsroom. While I […]
The Term ‘White Lie’ Gives All PR Pros a Bad Name
When Hope Hicks used the term “white lie” while testifying about the Russia investigation to the House Intelligence Committee she […]
PR at the Olympics
I’m definitely not an avid sports fan, and typically during major televised sporting events that I’m forced to watch, you […]
How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]
College Lessons from Christmas Creep
Let’s kick this off with stating, for the record, that I love the holiday season—I’m no curmudgeonly Grinch. But I’m […]