Our Thinking

Higher education insights and conversations

How Media Pitching Has Changed with the Pandemic

In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]

Will 2021 See the Return of the Evergreen Story Pitch?

Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]

Radio Interview Tips During Quarantine

I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]

Advice for New and Aspiring Vice Presidents

Advice for new senior leaders from Principal Teresa Valerio Parrot and her fellow CASE conference faculty.

Communications Lessons From the Iowa Caucus

Hey Iowa! No pressure, but the whole world is watching. And unfortunately, the Iowa Democratic Party’s caucus blunder and (lack […]

Can’t We All Just Get Along?

Last month, Buzzfeed reported the story of a vegan journalist whose (relevant and appropriate) pitch to an editor at WaitroseFood magazine was met […]