October has always been a good month for TVP Communications—the agency was founded six Octobers ago and I was offered the opportunity to join the agency four Octobers ago. This October, we’ve got more great news—Kylie Lacey has joined our team as project director!
Kylie most recently was the content marketing manager for VitalSource, where she created case studies and thought leadership pieces about reducing the cost of learning materials for college and university students.
Her first brush with the PR world was in her first position out of college, as an advertising and editorial assistant for PRWeek magazine. After a brief stint working for The Guardian, she joined University Business and District Administration to help higher ed and K12 companies deliver consumable, effectual print and digital content. As associate editor, she also took on ad hoc editorial pieces and realized she also quite enjoyed speaking with campus and district leadership about innovative programs that improve learning outcomes. Her favorite piece—a feature story on reverse auctions—unearthed a love of talking about campus finance.
Kylie is a New York native reluctantly living in the Boston area. Some of her favorite things are creating schedules, using Google Apps, and planning her next trip to Disney World. A true Irish girl, she loves sheep and potatoes in all forms.
For TVP Comms clients, Kylie will be lending her writing skills to thought leadership pieces, helping to pitch stories and experts to national media, and assisting with social media efforts and best practices. Scroll down to learn a bit more about her, and be sure to connect with her on Twitter and LinkedIn.
Tell us a little bit about how you came to work in higher education.
The first time I thought about higher education beyond my own experience was when I got a job writing sponsored content for advertisers of higher ed magazine University Business. That was five years ago and I’ve been writing about the industry ever since.
What’s your favorite TV show to binge watch?
“The Golden Girls.”
Do you prefer sweet or savory?
Savory everyday. I could give up chocolate for the rest of my life and be fine, but if you want to take away my chips, we’re going to have a problem.
What’s your dream vacation?
I’m dreaming of going to Tokyo. The architecture, food, and history fascinate me. There are also two Disney parks there…
Are you a sports nut?
I am a native New Yorker who adores the Rangers and Yankees. But most unfortunately for me, I’m a Seattle Seahawks fan now living in Massachusetts.
Introvert or extrovert?
Introvert. I need my alone time! I’m also a morning person by nature and am happiest when I can be in bed by 10 pm.
What’s your guilty pleasure?
I am not at all ashamed to love Mariah Carey. Her Instagram is a not-so-secret guilty pleasure.
Three words to describe yourself.
Considerate. Ambitious. Planner.
What’s your proudest accomplishment — personal or professional — to date?
I put together a sponsored piece for a client. They posted the piece on their website, where it was noticed by a White House official. The official called the client and praised them for the work they were doing, and invited them to come to the White House to discuss their initiatives. The client was thrilled with me and my company, and I was (and am!) very proud.