Congratulations to College of the Holy Cross and Kristine Maloney, then national media relations director for the College and now senior strategist for TVP Communications, for winning an international Circle of Excellence award from the Council for Advancement and Support of Education (CASE).
As stated in the College’s release: “Holy Cross received the bronze award, making it one of only four institutions in the world—and one of just two in the U.S.—recognized in this category.”
The prestigious award recognized the College’s media campaign related to “The Holy Cross Fraternity,” which was pitched in conjunction with the release of Diane Brady’s book, “Fraternity.”
Kristine served as the “key architect in the campaign’s success,” which garnered 65 unique feature stories, news articles and book reviews in outlets that included, but was not limited to:
- Today Show
- The New York Times
- The Washington Post
- The Boston Globe
- Associated Press
- C-SPAN’s BookTV
- AARP – The Magazine
- Bloomberg Businessweek
- Vanity Fair
- Christian Science Monitor
CASE states that its awards “acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results.” I can’t think of better words to describe our own Kristine or the impact she is making for our clients.