It’s been said that if you want to get better at something, teach it to someone else. Teaching requires you to slow down, think about the why behind what you do, and then verbalize it clearly—a luxury for busy communications professionals like all of us.
I’m taking that advice to heart and am excited to share that next semester, I’ll be teaching Media Relations at Georgetown University School of Continuing Studies’ Public Relations and Corporate Communications graduate program.
This will be my first experience in the classroom and I’m excited to share what I’ve learned with a group of motivated, engaged students who are eager to take their skills to the next level. I’m also grateful for the opportunity to think deliberately about what we do, how we do it, and how to be smarter about it.
With help from the TVP Comms team (thanks, friends!), I’ve drafted my course description and learning objectives. Next up, outlining 14 class sessions, identifying guest speakers, bookmarking tons of articles and case studies, and crafting assignments that will help advance my students’ understanding of how to practice the art and science of media relations.
I’d love your help, too. Please send me your best classroom tips, links to great stories about media relations, or ideas about what new media relations professionals MUST know to be successful. And then, on January 13, send me all the good vibes you can as I take the lectern for the first time.