As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
Media Relations
“The Haves and Have-Nots of Higher Education” Illustrate the Need for Sharing Successes to Build Trust
The Chronicle of Higher Education recently ran an opinion piece by Robert Kelchen that I believe all marketing and communications, enrollment management, and advancement leaders […]
![A picture is taken from above and behind an auditorium filled with people.](https://tvpcommunications.com/wp-content/uploads/2023/06/mikael-kristenson-3aVlWP-7bg8-unsplash-1500x1000.jpg)
The TVP Comms Team’s Favorite Stories of 2022
Here at TVP Communications, we love to help our campus partners tell stories. As we close out the year, it’s […]
![media interview](https://tvpcommunications.com/wp-content/uploads/2022/12/sam-mcghee-4siwRamtFAk-unsplash-1024x576.jpg)
So, You Want Your Story in The New York Times?
Keeping an open mind on placement possibilities could yield results that are just as far-reaching. One of the first questions […]
![New York Times](https://tvpcommunications.com/wp-content/uploads/2022/11/pexels-cottonbro-studio-4057766-683x1024.jpg)
Public Scholarship Is More Important Now Than Ever
A lot has happened—and a lot has changed—in the past few years. And in many ways, higher education found itself […]
![woman at computer](https://tvpcommunications.com/wp-content/uploads/2022/04/pexels-alleksana-4185957-1024x683.jpg)
TVP Communications’ Favorite Media Clips of 2021
We’ve almost made it through another difficult year, and here at TVP Communications we are thankful for our continued campus […]
![](https://tvpcommunications.com/wp-content/uploads/2021/12/roman-kraft-_Zua2hyvTBk-unsplash-1024x684.jpg)
The Case for Working with Student Journalists
College administrators and student newspaper reporters have a fraught history. It’s not uncommon to hear of administrators stonewalling student journalists’ […]
![Photo by Brad Neathery on Unsplash](https://tvpcommunications.com/wp-content/uploads/2021/11/brad-neathery-XrSzacdYbtQ-unsplash-1024x768.jpg)
When Luck—and Placements—Comes in Threes
My work with the TVP Communications team on thought leadership placements in August aligned with my superstition that good luck comes in […]
![thought leadership placements](https://tvpcommunications.com/wp-content/uploads/2021/09/IMG_1168-scaled-e1630983950514-1024x594.jpeg)
Evaluating ROI When Responding to Inbound Inquiries
Some experts get a ton of requests to weigh in on something in the news. Others, not so much. Volume […]
![Photo by Austin Distel on Unsplash](https://tvpcommunications.com/wp-content/uploads/2021/08/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg)