Two higher ed communications professionals outline recommendations and warn against pitfalls for campus leaders who publicly discuss big ideas.
The Silent Treatment
Why college presidents don’t speak out.
How to balance support for institutional and presidential brands
For many institutions and their boards, the focus needs to be on maintaining leadership stability and shoring up funding.
Best Practices for Finding and Vetting Sources
How to Implement a Four-Day Workweek
How Religious Colleges View the Dobbs Decision
Some religious colleges are celebrating the demise of federal abortion rights while others are taking a more nuanced stance. A […]
5 ways to make your pitch newsworthy to your niche
To Correct, or to Let Stand?
When high-profile figures lie about their academic records, the institutions they attended must perform a delicate balancing act between protecting […]
A Positive Change for a Negative Label
California State University, Fullerton, sought to make students feel less defeated about being placed on academic probation, so administrators banished […]