COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
Our Thinking
Higher education insights and conversations
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Radio Interview Tips During Quarantine
I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]
Op-ed Writing Tips to Consider During the COVID-19 Pandemic
In the past two and a half weeks, higher education has changed significantly. As campuses across the country began planning […]
Taking Stock of Crisis Response
Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.
Advice for New and Aspiring Vice Presidents
Advice for new senior leaders from Principal Teresa Valerio Parrot and her fellow CASE conference faculty.
How to Write a Better Rough Draft
Writing can drive the most focused among us to devise ingenious new ways to procrastinate. Even after you’ve got a […]
Where Are All the Women Thought Leaders?
At TVP Communications, all of my current coworkers are women, but many of the faculty experts and thought leadership voices […]