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Getting Buy-In From PR-Resistant Faculty

As communicators, we know how essential partnerships are with faculty and senior administrators to do our jobs well. But sometimes, faculty and administrators on campus are reluctant to share their expertise with the comms team. Perhaps they’re new to writing op-eds and don’t know where to start, or don’t feel their expertise is relevant to a general audience, or are overwhelmed by other demands on their time and by the effort that writing can take. But that’s exactly what we can help with.

In a piece for Inside Higher Ed’s Call to Action, Cristal and I teamed up to share some of our best strategies for getting buy-in from faculty to help boost their participation in–and success and satisfaction with–thought leadership. Building strong relationships based on trust and realistic expectations are essential.

We’d love to hear from you to know what your go-to strategies are for making those vital campus connections, or any successes you’ve had in winning over a hesitant faculty member. Comment below or connect with us on Twitter, @CristalSteuer and @AliLincolnTVP, or LinkedIn and let us know what you think.

ICYMI: Kylie recently wrote about evaluating ROI when responding to incoming inbound media queries.

Photo by krakenimages on Unsplash