Some experts get a ton of requests to weigh in on something in the news. Others, not so much. Volume aside, it is critical to carefully weigh every opportunity before responding to inbound inquiries. I took to CommPro to explain the mental checklist I go through when a request comes my way or a comms colleague asks for advice responding to inbound queries.
Check it out and ping me on Twitter or LinkedIn to share your thoughts.
ICYMI: Kristine recently wrote about what communicators need to plan for this upcoming fall.