If you’re fresh out of story ideas, you’re in luck. Last week was the National Association for College Admission Counseling’s annual conference in Toronto, which brings together thousands of admissions counselors—at all levels of their careers—from across North America to discuss the biggest issues and trends in college admissions.
 
I’ve been to NACAC’s annual meeting three times—and can honestly say it’s one of my favorite conferences. But not for the reasons you might think. In fact, I have never attended a single session. After all, I don’t work in an admissions office now, and I never have. But I’ve been doing media outreach for colleges for a while now, and my time spent at NACAC enlightened me (each time) to new, national trends and storylines to tap into.
 
Don’t worry if you missed this year’s event. The Chronicle of Higher Education and Inside Higher Ed did a great job highlighting the upcoming admissions trends we’re likely to see this year: the use of agents in international recruiting; a new SAT; a whole bunch of issues related to rankings; China; stealth applicants, etc. So, check out the coverage, get your campus experts and examples ready and start pitching your institution’s angle on the hot issues.
 
Let us know in the comments section if you have any luck.