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Our Thinking
Higher education insights and conversations
Keynote Moderator: Presidents’ Perspectives on the Role of Marketing and Communications in Higher Education
2022 AMA Symposium for the Marketing of Higher Education – November 7, 2022 – Teresa Valerio Parrot
Combining Marketing and Communication for Long-Lasting Brand Impact
2022 AMA Symposium for the Marketing of Higher Education – November 6, 2022 – Teresa Valerio Parrot
Thought Feeder: Who are University Presidents and What Do They Do?
Teresa Valerio Parrot from TVP Communications joins the podcast to discuss how campus leadership can be more authentic in their […]
Celebrating TVP Comms’ 11th Anniversary
Here’s to great people, the best partners and a bright future It’s mind blowing to think it has been 11 […]
MSU board to again search for new president while university is in crisis
Higher Voltage: A Marcom Conundrum – CCOs vs. CMOs
Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.
When to Move the Annual Meeting
As discriminatory state laws proliferate, higher ed associations need policies to guide decisions on whether to relocate the annual meeting, […]