As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
Our Thinking
Higher education insights and conversations
You Scored a Great Placement, Now What? How to Build Out Expert Profiles
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot While it takes a lot of […]
The Psychology to Convince Your Faculty and Dean to Speak to the Media
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot The expectations to build your department/program/unit’s […]
Trusted Voices Podcast: Season One Recap
Erin Hennessy and I talked about creating a podcast for years, and last fall we decided to make it happen. We […]
Leading and Communicating During Crises
The Council of Independent Colleges 2023 Institute for Chief Academic Officers – November 6, 2023 – Teresa Valerio Parrot
For Your Institution: The Higher Education and Vendor Relationship featuring Teresa Valerio Parrot
Teresa brings her more than twenty years of experience (and love) of higher education to the discussion as she and […]
Stanford’s President Steps Down After Investigation Finds He ‘Failed’ to Correct Mistakes in Papers
Marc Tessier-Lavigne is stepping down as president of Stanford University, after months of intensifying allegations of past research misconduct in […]
Meeting Your Audience: Using UGC to Drive TikTok Strategy
Marketing and communications professionals know that meeting our audience where they are is one major key to getting messages seen […]
“The Haves and Have-Nots of Higher Education” Illustrate the Need for Sharing Successes to Build Trust
The Chronicle of Higher Education recently ran an opinion piece by Robert Kelchen that I believe all marketing and communications, enrollment management, and advancement leaders […]
