Social media engagement in the months following March 2020 hit historically high levels with students away from campus and eager […]
New Expectations for Social Media Engagement
social media strategy
Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run. […]
Don’t Try to Be Funny on Twitter
Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]
Don’t Be a Smug Morning Person
When I was a teenager, I slept over my best friend’s house quite often. We’d have a grand time, and […]
How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]
A Welcome Shift in Reader Comment Strategy
Opening up articles on news websites to comments from readers has always been a double-edged sword. Yes, it promotes engagement […]