Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.
Our Thinking
Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run. […]
Don’t Try to Be Funny on Twitter
Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]
Breaking Away from Breaking News
I regularly assess and reassess how I’m interacting with the news—not only when, where, and how I’m consuming it, but […]
How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]
Quick Hit: My Weekend Off Social Media
As you may know, I decided last week to take a weekend off of social media. In our Week in […]
Bursting Your Bubble (In a Good Way)
As Teresa has pointed out in the past, social media can sometimes narrow our perspectives and reduce our interactions with […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]