Our Thinking

Higher education insights and conversations

Taking Stock of Crisis Response

Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.

There’s a lot to consider when the world is in distress but there are still social media channels to run. […]

Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]

I regularly assess and reassess how I’m interacting with the news—not only when, where, and how I’m consuming it, but […]

I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]

As you may know, I decided last week to take a weekend off of social media. In our Week in […]

As Teresa has pointed out in the past, social media can sometimes narrow our perspectives and reduce our interactions with […]

There are a couple of elephants in the room this week for every PR professional across the country. The first […]

On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]