Join TVP Communications in celebrating Cristal’s client and industry successes Since joining TVP Communications nine years ago, Cristal Steuer has […]
Social Media
Flying Away from the Bird App, But Not Its Community
As a leadership consultant, one of the bluntest tests I apply to a client’s decisions is to assess how well […]
Meeting Your Audience: Using UGC to Drive TikTok Strategy
Marketing and communications professionals know that meeting our audience where they are is one major key to getting messages seen […]
Taking Stock of Crisis Response
Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.
Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run. […]
Don’t Try to Be Funny on Twitter
Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]
Breaking Away from Breaking News
I regularly assess and reassess how I’m interacting with the news—not only when, where, and how I’m consuming it, but […]
How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]
Quick Hit: My Weekend Off Social Media
As you may know, I decided last week to take a weekend off of social media. In our Week in […]