Join TVP Communications in celebrating Cristal’s client and industry successes Since joining TVP Communications nine years ago, Cristal Steuer has…
Social Media
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Cristal Steuer, APR, has been promoted to Associate Vice President
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Flying Away from the Bird App, But Not Its Community
As a leadership consultant, one of the bluntest tests I apply to a client’s decisions is to assess how well…
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Meeting Your Audience: Using UGC to Drive TikTok Strategy
Marketing and communications professionals know that meeting our audience where they are is one major key to getting messages seen…
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Taking Stock of Crisis Response
Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.
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Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run.…
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Don’t Try to Be Funny on Twitter
Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that…
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Breaking Away from Breaking News
I regularly assess and reassess how I’m interacting with the news—not only when, where, and how I’m consuming it, but…
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How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of…
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Quick Hit: My Weekend Off Social Media
As you may know, I decided last week to take a weekend off of social media. In our Week in…