College presidents face unprecedented challenges as they attempt to bridge generational and ideological divides amidst growing public fury. – Teresa […]
Teresa Valerio Parrot
10 Takeaways for All MarComm Professionals From AMA 2023
by Eddie Francis – Trust, change and culture: reflections on higher ed marketing trends from the biggest conference of the […]
A Stopgap for AMA FOMO
How to continue your learning journey and professional growth, even when budget constraints limit conference attendance. – Teresa Valerio Parrot
Trusted Voices Podcast: AI Unveiled: Are We at the Peak or the Plateau?
Erin and Teresa dive into AI and its profound impact on higher education, underscoring the need for thoughtful adoption and […]
New College Leadership Wants Spin, Not Truthful Communications
How its approach feeds misleading stereotypes and taints the profession.
Flying Away from the Bird App, But Not Its Community
As a leadership consultant, one of the bluntest tests I apply to a client’s decisions is to assess how well […]
Rankled by Rankings
Shifts in methodology scrambled the usual hierarchy of U.S. News’s annual college rankings, prompting a fierce backlash from some higher ed […]
I Wanna Work There!: Employer Branding Through Presidential Communications
A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly […]
Shifting Faculty Perceptions of and Participation in Marketing
2023 AMA Symposium for the Marketing of Higher Education – November 14, 2023 – Teresa Valerio Parrot and Kenneth Carter