Many things have changed profoundly in our country since the 2016 election—including news coverage. The sheer amount of news created […]
Pitching
The End-of-Summer Blues
I got up this morning and noticed something awful. Leaves are falling off the tree outside my living room window. […]
Pitfalls to Avoid When Pitching Journalists on Twitter
Of all the technologies available to help enhance media efforts, my favorite and most utilized is Twitter. It’s free. It’s […]
Trending Now: Trends
One of the things journalists tell me they like best are pitches that demonstrate trends. The fact is that trends […]