A Few of Our Favorite Things

When it comes to favorite holiday traditions, it’s all about Christmas Eve for the TVP Comms crew. From the food and decorations to the lights and presents, below are a few of our very favorite ways to celebrate. We’d love to hear about your traditions as well. Tweet us, or share in the comments section. Photos especially welcome! Teresa: My Christmas tradition is really a Christmas Eve tradition. Each year my family shares some sort of family activity (getting dressed up and watching a play, … Read more…

The Questions Don’t Matter (And, No, You Can’t Get Them in Advance)

With the presidential election just weeks away, we are at the height of debate season. This past week was particularly busy with the vice presidential debate and second presidential debate taking place just days apart. If you’ve watched any of the debates (and ratings show that a lot of us have), you likely heard the moderators state that questions were not shared with the campaigns or candidates in advance. Personally, I’d be upset if they were shared and I don’t think I’m alone. The candidates … Read more…

The PR Lesson in Steph Curry’s Sneaker Deal

There’s been a lot of attention on Steph Curry’s new Under Armour sneakers over the past few days—some of it pretty hilarious. But to be honest, I’ve paid less attention to the design of the sneakers than many. Instead I’ve been focused on the parallels between the sneaker industry and media relations. (Guess that’s what happens when you’re not really a basketball fan!) It was this ESPN article on how Nike lost Curry to Under Armour that influenced my thinking. In short, Nike treated him … Read more…

Trend Stories: Sharing the Spotlight to Showcase Your Campus

Last month, I read a media commentary in Slate that has stuck with me. The article, titled “In Defense of the Trend Piece,” focused on criticisms of trend pieces generally, and one recent New York Times article in particular, “What Happens When Millennials Run the Workplace.” Some critics were upset by the generalizations they felt the story made about millennials, others by the feeling that the story had been over-covered by media. Still others took issue with the fact that attention was paid to the … Read more…

Week in Review: Happy New Year

Happy New Year higher ed friends! Hope everyone returned to work refreshed, renewed and ready for an exciting year ahead. According to Education Dive, this will be the year that competency-based education and predictive analytics really heat up. But there are so many other things in store for higher education and PR this year—and we can’t wait to experience it all. Other things you need to know for 2016: kale is out, seaweed is in, Pantone has two colors of the year, the man bun … Read more…

Week in Review: Congrats to Erin Hennessy

I’ve been learning from her since the moment I met her—but now Erin Hennessy’s role as a teacher is official. Beginning in the spring semester, Erin will be teaching in the department of public relations and corporate communications at Georgetown’s School of Continuing Studies. Congratulations Professor Hennessy! Your students will be lucky to have you. Kudos are also in order this week for Grinnell College, which was ranked ninth in the country among liberal arts colleges in Kiplinger’s Best Value Colleges issue. The institution was … Read more…

Week in Review

There’s always a lot of news and a lot going on in the weeks leading up to the holiday season—and this week has been no exception. In fact, it seems like Shia LaBeouf is the only one with extra time on his hands this time of year. If you’ve been busy with things other than binge watching Shia movies, don’t worry. Everything you need to know is right here. So, grab yourself a cup of coffee (here at TVP Comms we don’t care what the … Read more…

The Power of Praise

All of the candy hasn’t even been eaten yet (despite my best efforts), but with the flip of the calendar, everyone’s attention has shifted from Halloween to Thanksgiving. And that means it’s time for my annual reminder to give thanks to those who have taught you something this year, or who have made your work year a success. The holidays can be such a busy time of year that it’s easy to forget—and hard to find time—to show gratitude to the people who helped you … Read more…

A Welcome Shift in Reader Comment Strategy

Opening up articles on news websites to comments from readers has always been a double-edged sword. Yes, it promotes engagement and helps editors identify what kinds of stories their audiences (and therefore their advertisers) are most interested in reading. But it can also open up a weird underworld of nasty, anonymous, and unhelpful conversation that has, over time, made some people avoid participating altogether. For these reasons and others, some news organizations are doing away with online comments, as detailed in this article by Nieman … Read more…

Resolutions for a New Academic Year

In her post earlier this month about new (academic) year’s resolutions, Erin Hennessy inspired me—as she often does—to come up with a few of my own. So, as the 2015-16 fall semester gets underway, here are a few things I plan to do to ensure this year is even more successful than the last. Send fewer pitches. This may seem counterintuitive, particularly since my goal is to increase coverage. But simply pitching more stories isn’t necessarily the means to that end. Firing off story ideas … Read more…