Teresa and Erin look at Michigan State, WVU and how ‘leakiness’ in an administration can be the result of poor…
Thought Leadership
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Trusted Voices Podcast: ‘Solving’ Governance in Less Than 20 Minutes
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I Wanna Work There!: Employer Branding Through Presidential Communications
A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly…
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Shifting Faculty Perceptions of and Participation in Marketing
2023 AMA Symposium for the Marketing of Higher Education – November 14, 2023 – Teresa Valerio Parrot and Kenneth Carter
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Media Relations Trends to Consider as a New Academic Year Begins
As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
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You Scored a Great Placement, Now What? How to Build Out Expert Profiles
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot While it takes a lot of…
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The Psychology to Convince Your Faculty and Dean to Speak to the Media
The University of Texas at Austin – August 10, 2023 – Teresa Valerio Parrot The expectations to build your department/program/unit’s…
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For Your Institution: The Higher Education and Vendor Relationship featuring Teresa Valerio Parrot
Teresa brings her more than twenty years of experience (and love) of higher education to the discussion as she and…
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Stanford’s President Steps Down After Investigation Finds He ‘Failed’ to Correct Mistakes in Papers
Marc Tessier-Lavigne is stepping down as president of Stanford University, after months of intensifying allegations of past research misconduct in…
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“The Haves and Have-Nots of Higher Education” Illustrate the Need for Sharing Successes to Build Trust
The Chronicle of Higher Education recently ran an opinion piece by Robert Kelchen that I believe all marketing and communications, enrollment management, and advancement leaders…
