The holidays are upon us, and while this year has been drastically different than most, the TVP Communications team was […]
Our Thinking
Higher education insights and conversations
Responding vs. Reacting in a Never-Ending Breaking News Cycle
With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a […]
Shouting Out Personal News
I have something to share. Something I wasn’t going to talk about beyond just a handful of people I felt […]
Has Time Gone out the Window When Pitching Editors and Reporters?
Many higher ed communicators have not had the opportunity to proactively pitch editors and reporters their faculty experts, op-eds or […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.
Radio Interview Tips During Quarantine
I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]
How to Overcome the Challenges of Starting a Comms Job During a Pandemic
It’s hard enough to start a new job when there isn’t a pandemic sweeping the world, but starting your new […]
Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run. […]
Advice for New and Aspiring Vice Presidents
Advice for new senior leaders from Principal Teresa Valerio Parrot and her fellow CASE conference faculty.