Marc Tessier-Lavigne is stepping down as president of Stanford University, after months of intensifying allegations of past research misconduct in […]
Our Thinking
Meeting Your Audience: Using UGC to Drive TikTok Strategy
Marketing and communications professionals know that meeting our audience where they are is one major key to getting messages seen […]

“The Haves and Have-Nots of Higher Education” Illustrate the Need for Sharing Successes to Build Trust
The Chronicle of Higher Education recently ran an opinion piece by Robert Kelchen that I believe all marketing and communications, enrollment management, and advancement leaders […]

Leading During Unimaginable Times
CASE Summit for Leaders in Advancement 2023 – July 17, 2023 – Teresa Valerio Parrot
Preparing for the U.S. Supreme Court Affirmative Action Ruling
Council for Advancement and Support of Education – June 6, 2023 – Teresa Valerio Parrot
Trusted Voices Podcast: Takeaways From Our Conversation with Valerie Sheares Ashby
Teresa and Erin discuss how mentorship and making people feel heard are keys to effective and genuine leadership.
ChatGPT: A Different Kind of Ghostwriting
Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray […]
US college criticised for hosting Trump’s ‘spectacle of lies’
Saint Anselm College says event was part of democratic process but faced condemnation, given former president’s track-record of spreading misinformation
Trusted Voices Podcast: Valerie Sheares Ashby on Mentorship, Team Building and Measures of Success
President Valerie Sheares Ashby of the University of Maryland, Baltimore County discusses mentorship, team building and measures of success.