According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
Building Trust
Our Thinking
Higher education insights and conversations
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
The TVP Communications Team’s Favorite Stories of 2020
The holidays are upon us, and while this year has been drastically different than most, the TVP Communications team was […]
Looking Back
Like a lot of people, we’re trying to make sense of the year we’ve just been through, both personally and […]
Responding vs. Reacting in a Never-Ending Breaking News Cycle
With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
