Some experts get a ton of requests to weigh in on something in the news. Others, not so much. Volume […]
Evaluating ROI When Responding to Inbound Inquiries
Our Thinking
Higher education insights and conversations
Beyond Covid-19, Here’s What Else Communicators Should Plan For This Year
With most campuses set to reopen fully in the coming weeks—some for the first time since March 2020—some of the […]
What the SCOTUS NCAA Decision Means for Campus Communicators
It’s no surprise Teresa, our resident college athletics enthusiast, had some thoughts following last month’s unanimous SCOTUS ruling on NCAA […]
Profit Motives Make Fixing College Sports Nearly Impossible
Last month I had the opportunity to share my ideas about the history and finances of intercollegiate athletics and did so […]
What to Know Before Going Off the Record
Today, the phrase “off the record” has become ubiquitous and, as a result, its true meaning has become slightly muddled. […]
Building Trust
According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
