Social media engagement in the months following March 2020 hit historically high levels with students away from campus and eager […]
Social Media
Twitter Rules to Always Follow…But Especially During a National Crisis
There’s a lot to consider when the world is in distress but there are still social media channels to run. […]
Don’t Try to Be Funny on Twitter
Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]
Happy New Fiscal Year!
Happy new fiscal year, friends! While July 1 is often overshadowed by its near neighbor, July 4, the TVP Comms […]
Quick Hit: My Weekend Off Social Media
As you may know, I decided last week to take a weekend off of social media. In our Week in […]
Week in Review: Rolling in Green
Now that we’ve had some rain and warm weather, my vegetable garden is starting to take off. All but one […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Week in Review: Adventures in Wallpapering
We’re in the middle of a DIY project to install a built-in bookshelf in our living room, and like any […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]